Our mission is to unmask Japan to reveal the real consumer truths

We are...

CarterJMRN is a strategic market research agency that has been helping clients like you engage with consumers and businesses in Japan and beyond since 1989.
We believe that, although the terrain you face in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show you the way.

Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade with our sense of collaboration, thinking, creativity and boundless enthusiasm to help you create the understandings that drive you to action. Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.

Our Story

CarterJMRN is a strategic market research agency that has been helping clients like you engage with consumers and businesses in Japan and beyond since 1989. We believe that, although the terrain you face in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show you the way.

Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade with our sense of collaboration, thinking, creativity and boundless enthusiasm to help you create the understandings that drive you to action. Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.

Our Team

We have a team of 50 full time executives and over 100 field work employees.We would like to introduce you to some of our International Client Work Executives.

CarterJMRN Debbie Howard experienced qualitative researcher brand developer in Tokyo ACCJ president Debbie Howard develops clear business strategies for international businesses and is a professor at Sophia University

Debbie Howard

Chairman I am a... bit of a stickler- and proud of it!

Debbie has lived and worked in Japan for over 30 years, and founded JMRN in 1989. Debbie is a specialist in translating qualitative research into clear strategic direction for international clients, and over her career has worked with most major brands that have entered Japan. She served as President of the American Chamber of Commerce in Japan (ACCJ) in 2004 and 2005, Chairman in 2006 and 2007, and continues to serve as ACCJ President Emeritus. Debbie also serves as an advisor to the US-Japan Bridging Foundation, which facilitates study-in-Japan programs for U.S. college students.

CarterJMRN Australian Dominic Carter CEO Japan market research company Tokyo director of top ten global research agency improving business performance of international brands

Dominic Carter

Representative Director & CEO I am... The DogFather

A double major graduate in marketing and Japanese studies from the University of New South Wales, Dominic came to Japan from Australia in the late 90's to launch and develop the Japan business of a major global research company.

His career highlights include being local managing director for a top ten global research agency, founding his own business in Japan and helping some of the largest brands in the world use research to influence real improvements in their Japanese business performance.

CarterJMRN Takashi Iizuka COO Japan market research firm high skilled and respected market research operations Tokyo Japan

Takashi Iizuka

Chief Operating Officer

When it comes to getting things done the right way there is nobody you would rather have on the case than Takashi. He will do whatever it takes to ensure that methods are precise, data is accurate and deadlines are met without any compromise on quality. Having studied in the U.S., he is bilingual and a skilled communicator. He commands a high level of respect from both colleagues and clients or indeed anyone else who has come into contact with his operational expertise. With experience in a leading global research agency and as key manager of a number of high-profile projects in Japan, Takashi is very well placed to handle complex, customized research demands.

CarterJMRN Australian Marika Lind market research strategy Japan Regional work in Asia Singapore China Taiwan Korea focus groups interviews

Marika Lind

Client Director & Partner I am a... devoted sunglasses enthusiast

Marika has worked in the insights and strategy area of marketing research for almost 20 years. Marika is a specialist in reaching the heart of the Asian consumer using traditional modes such as focus groups and depth interviews. However newer techniques such as ethnography, semiotics and consumer immersion form an important part of her toolkit, as well as client innovation and immersion workshops, she also creates inspirational multi-media deployment materials. She has lived in both Japan and Singapore and worked extensively across most Asian markets, including Japan, China, Taiwan, Korea, Indonesia, Malaysia and Singapore.

CarterJMRN Risa Hamada client service

Risa Hamada

Senior Client Service Director & Moderator I am a... commuter from an ancient town

With a 20 year background in strategic planning on both the agency and client sides, Risa brings a wealth of experience to CarterJMRN projects. A graduate of Central Michigan University, majoring in Interpersonal Communications, Risa has moderated workshops and focus groups for product categories ranging from household products to diamonds. Her calm and understated manner helps encourage respondents to open up and give real insights. It is estimated that she has conducted over 3,000 focus groups since 1995.

Takeshi Tomizawa

Client Service Director I am a... silent killer of marketing bullsh*t

Tomizawa-san is a highly experienced researcher, with particular strength in quantitative research for clients in the luxury and tobacco industries. His quantitative research for these companies helps to revaluate their relevance in the Japanese market, in order for them to discover areas of new opportunity. He also has a flair for the English language, and has a very engaging way of articulating concepts. When not at work, Tomizawa-san loves to play the electric guitar and enjoys seventies rock music.

Susanne Walloscheck

Senior Account Manager I am a... ‘no-drama please’ queen

Susanne is dedicated to identifying emerging movements in popular culture and translating that information into relevant knowledge for brands and services over the last 13 years. She explores the convergence of brands, products and consumers in order to define and recommend the best route to success in clients' target markets across Asia. In addition, Susanne is highly engaged, serving as the Vice Chair at the American Chamber of Commerce in Japan (ACCJ). Susanne holds a Master's degree in Communications Management from the University of Applied Sciences Deutsche Direkmarketing Akademie in Berlin, Germany.

Shingo Kuwahara

Account Manager I am a... pop idol fanatic

Shingo is a tireless researcher who currently divides his time between our offices in Tokyo and Osaka. When overseeing projects he steers the research towards a quality execution and a thorough collation of results and analyses. Quietly confident in the precision of his methods and careful in managing the research team, Shingo is ready to deal with projects of vast and varied proportions.

Yoshihide Honda

Project Manager I am a... snap-happy photography fiend

With his role in processing and analysing data from Universal Studios with the Potentiate Japan team, Yoshi has a handle on various online research projects. Many years spent living in Australia has created a strong international awareness with Yoshi, and he has nurtured the Western passions of Italian food and TV dramas. His favourite place in Japan is Okinawa, where he loves to relax and take in the beautiful climate.

Sakiko Murabayashi

Data Analyst I am a... red ninja! (red gives me energy)

Bilingual in Japanese and English, with an upbringing across two countries, Sakiko is highly observant of cultural patterns. Whilst her responsibilities include data analysis to draw out statistics, she provides real insight to her ongoing clients, such as Universal Studios, with her skills in the proprietary analysis tools of CarterJMRN. Sakiko not only creates our Internet survey questionnaires, but also analyzes the vast volumes of data they generate, in a short period of time.

Jun Nishigawa

Senior Project Manager & Moderator I am a... fashionable on-point dresser

Jun brings his considerable talents and pedigree to CarterJMRN’s qualitative research and consumer trend analysis. Following a career in digital marketing, Jun finally succumbed to an overwhelming desire to understand a wide scope of consumers- ranging from street fashion and digital lifestyles, to products for seniors. A graduate of Australia’s Wollongong University, Jun holds a Master’s Degree in Strategic Marketing. When not engaged in work, he spends the time playing sports and adding to his already impressive wardrobe.

Chris Lee

Project Coordinator I am a... passionate painter

With his multi-lingual skills, Chris brings to CarterJMRN diverse cultural knowledge and passion for research that reveals real consumer trends. He is a great asset to the team, with his abilities in translation and articulation of different cultural opinions. He is also a visual communicator, with his studies completed in graphic design. He hopes that his foundation in a research agency will nurture his desire to add value to research through his unique understanding of multicultural concerns.

Takahisa Ushida

Project Coordinator & Translator I am an... American-Japanese Hybrid

Having lived in America during most of his childhood and adolescence, Taka returned to Japan and graduated Waseda University where he studied in the School of Political Science and Economics. Prior to his current position, he taught at an English conversation school for seven and a half years, where he shared his bi-cultural insights as well as guided business people struggling to grasp the difference in nuance between the Japanese and English languages. Taka is applying his past experiences and bilingual ability to translate documents for market research. He aspires to obtain the knowledge and skills needed for both qualitative and quantitative research in order to provide professional guidance for our international clientele. Taka enjoys singing and dreams of one day going to karaoke to belt out Disney hits with his baby daughter.

Saori Hirasawa

Project Coordinator I am a... classic coffee lover

Saori is dedicated to the smooth running of project work by supporting client-communications and internal translations with her excellent English skills, which she acquired as a student in the US. She holds a B.A. in Sociology from UCLA, where she became drawn to this field after becoming an assistant researcher for a lab studying human interaction and physiological reactions to conversation. With her recent work experience as a data processor for a Japanese quantitative market research company, she also contributes to quantitative outputs. Saori hails from Akita, which is famous for its different varieties of festivals. It is this love of traditional culture, that keeps her travelling around Japan festival hopping.

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Tokyo office number

+81 3 6434 0520

Osaka office number

+81 6 6440 4711