by carterjmrn | Mar 25, 2024 | Market Research Methodology
Diving Deep with IDIs: Uncovering Individual Narratives The market research journey often begins with in-depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve a holistic...
by carterjmrn | Aug 28, 2023 | Market Research Methodology
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels...
by carterjmrn | Jun 6, 2023 | Japan Market Entry, Market Research Methodology
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention. But no man – or stakeholder – is an island. They cannot be...
by carterjmrn | May 9, 2023 | Changing World of Work, Japan Market Entry, Market Research Methodology
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid...
by carterjmrn | Jan 19, 2021 | Carter Group Viewpoints, Market Research Methodology
Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research. In fact, we were required to complete a full introductory course in the topic...
by carterjmrn | Oct 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Market Research Methodology
Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back...
by carterjmrn | Mar 12, 2020 | Changing World of Work, Covid-19 Related Articles, Market Research Methodology
Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace long before now. I’m talking about simple digital adaptations such as tele-working, eliminating airfares for meetings that can...
by carterjmrn | Jan 27, 2020 | Japan Market Entry, Market Research Methodology
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...