Promoting Fresh Fruits and Vegetable Exports, Retail Channels

Promoting Fresh Fruits and Vegetable Exports

On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables:

•The Market for Fresh Fruits and Vegetables in Japan
•Retail Food Sector Report

Our Work

  • Secondary research (import statistics, industry publications and white papers, etc.)
  • Industry interviews with importers, wholesalers, retailers and food service operators

The Outcome

For both publications, we conducted all research and reporting, and coordinated with the ATO team to ensure that all met government standards prior to publication;  the resulting bound ATO reports had a shelf-life of approximately 5 years.

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