Quick Service Restaurant Market Entry

Quick Service Restaurant Market Entry

This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.

Our Work

A full foundational study of needs and behaviors, competitive market context and current offerings for market optimization

  • Desk research re: market landscape (sizing, growth and key trends), and semiotics analysis
  • Influencer interviews with QSR category experts in Japan
  • Twenty deep-dive consumer interviews with accompanied QSR dining assessments
  • U&A online survey of consumer behaviors, needs, competitor profiling and opportunities

The Outcome

A full foundational study presentation to the client team face-to-face in New York followed by a further 2-day in-market immersion session conducted by the Carter Team with senior execs in Tokyo to allow them to “experience” the key study findings and ops

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