{"id":195,"date":"2023-03-01T00:02:13","date_gmt":"2023-03-01T00:02:13","guid":{"rendered":"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/"},"modified":"2026-04-06T04:06:32","modified_gmt":"2026-04-06T04:06:32","slug":"understanding-gaming-behaviour-and-play-testing-in-japan","status":"publish","type":"case-studies","link":"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/","title":{"rendered":"\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb"},"content":{"rendered":"\n[et_pb_section admin_label=”section”]\n\t\t\t[et_pb_row admin_label=”row”]\n\t\t\t\t[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]\n

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide which games to prioritize at launch within the market, they sought to conduct a massive study (ongoing) in order to determine which games would be most easily accepted by Japanese gamers.<\/p>\n[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"featured_media":196,"template":"","meta":{"_acf_changed":true,"_et_pb_use_builder":"on","_et_pb_old_content":"\n

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide which games to prioritize at launch within the market, they sought to conduct a massive study (ongoing) in order to determine which games would be most easily accepted by Japanese gamers.<\/p>\n","_et_gb_content_width":""},"case-study-category":[1012,1013,1011],"case-study-tag":[],"methodology":[682,691],"sector":[596,597,573,572,549],"class_list":["post-195","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-category-entertainment","case-study-category-game","case-study-category-digital","methodology-682","methodology-691","sector-596","sector-597","sector-573","sector-572","sector-549"],"acf":[],"yoast_head":"\n\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb - CarterJMRN-JP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb - CarterJMRN-JP\" \/>\n<meta property=\"og:description\" content=\"One of the top gaming companies in the world is preparing to expand into the Japanese market. 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