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dsm_post_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"dsm-post-carousel\" data-orientation='horizontal' data-loop='1' data-speed='500' data-columnsdesktop='3' data-columnsphone='1' data-columnstablet='2' data-autoplay='on' data-autoplayspeed='5000' data-ordernumber='0' data-spacing='40' data-spacingtablet='40' data-spacingphone='40' data-effect='coverflow' data-effect-shadows='off' data-effect-coverflow-rotate='30' data-effect-coverflow-depth='100' data-centered='off' data-multi-row='off' data-row='1' data-rowstablet='1' data-rowsphone='1' data-pagi-button-style='bullets' data-pause-on-hover='off' data-touch-move='off' data-grab='on' data-mousewheel='off' data-autoplay-viewport='50%'>\n\t\t\t\t<div class=\"swiper-container\">\n\t\t\t\t\t<div class=\"dsm-post-carousel-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/high-end-automaker-makes-foray-into-new-customer-positioning-and-promotion\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion.jpg\" class=\"skip-lazy wp-post-image\" alt=\"High-End Automaker Makes Foray into New Customer Positioning and Promotion\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/high-end-automaker-makes-foray-into-new-customer-positioning-and-promotion\/\" title=\"\u9ad8\u7d1a\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u72d9\u3046\u65b0\u898f\u9867\u5ba2\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u9ad8\u7d1a\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u72d9\u3046\u65b0\u898f\u9867\u5ba2\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/positioning-strategy-and-global-campaign-ad-testing-of-a-luxury-watch-brand\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png\" class=\"skip-lazy wp-post-image\" alt=\"Luxury Watch Brand Brand Positioning Check and Ad Evaluation (Global Campaign)\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b-300x220.png 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b-768x564.png 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/positioning-strategy-and-global-campaign-ad-testing-of-a-luxury-watch-brand\/\" title=\"\u9ad8\u7d1a\u8155\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u9ad8\u7d1a\u8155\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Exploring take-out_delivery_dining out habits of Japanese consumers\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\" title=\"\u65e5\u672c\u4eba\u306e\u98df\u7fd2\u6163\u3068\u98df\u4e8b\u3092\u6c7a\u3081\u308b\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65e5\u672c\u4eba\u306e\u98df\u7fd2\u6163\u3068\u98df\u4e8b\u3092\u6c7a\u3081\u308b\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Optimizing the Payment Flow of a Content Streaming Platform\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\" title=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u652f\u6255\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u200b\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u652f\u6255\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u200b\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/product-usability-testing-pre-launch\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1013\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2.jpg 1920w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-300x200.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-1024x683.jpg 1024w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-768x512.jpg 768w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/product-usability-testing-pre-launch\/\" title=\"\u767a\u58f2\u524d\u306e\u88fd\u54c1\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u767a\u58f2\u524d\u306e\u88fd\u54c1\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Testing the Acceptance of a Relaunched Skincare E-Commerce Website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\" title=\"\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Market understanding and concept research\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\" 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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"667\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg 1000w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-300x200.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\" title=\"\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/new-tv-show-positioning\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg\" class=\"skip-lazy wp-post-image\" alt=\"New TV Show Positioning\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/new-tv-show-positioning\/\" title=\"\u65b0\u305f\u306a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u00a0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65b0\u305f\u306a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/heated-tobacco-consumer-affective-test-pre-recruited-clt\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT.png\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT.png 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT-300x220.png 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT-768x564.png 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/heated-tobacco-consumer-affective-test-pre-recruited-clt\/\" title=\"\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next swiper-arrow-button dsm-post-arrow-button-next0\" data-icon=5><\/div>\n\t\t\t\t<div class=\"swiper-button-prev swiper-arrow-button dsm-post-arrow-button-prev0\" data-icon=4><\/div>\n\t\t\t\t<div class=\"swiper-container-horizontal\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>Ethnographic Research<\/h1>\n<h1>Ethnography for market research<\/h1>\nEthnography, in the way we employ it at CarterJMRN in Japan, is an immersive style of interviewing and studying consumers that occurs at the places in which they live their daily lives. Ethnography lives in the family of qualitative research approaches that includes the tried and true methodologies of in-depth interviews and focus groups.\n\n<img width=\"1000\" height=\"631\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/In-home-ethnography.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/In-home-ethnography.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/In-home-ethnography-300x189.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/In-home-ethnography-768x485.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n<h4>Ethnography at CarterJMRN<\/h4>\nIn his book&nbsp;<em><strong>The Ethnographic Interview<\/strong><\/em>, anthropologist James Spradley explained ethnography in terms of what a researcher seeks:&nbsp;<em>\u201cI want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help me understand?\u201d<\/em>\n<h4>Opportunities for discussion and learning<\/h4>\nIn contrast to those methodologies in which consumers are invited into purpose-built venues with magic mirrors, ethnographic research can take place anywhere \u2013 in retail outlets, restaurants, bars, homes, gyms, convenience stores and other locations. These settings provide an innumerable number of opportunities for discussion and learning far beyond those found in the classic research \u2018lab\u2019 as the research is taking place where consumers are utilizing the product. Sessions can last several hours and immersed in the environment, researchers observe and listen to understand preferences, reactions and problems that consumers experience. New technologies further opened up the possibility of virtual ethnography sessions: Conducted online, they require participants to carry out tasks over a period of days or weeks and to report on them in essay style or film or photograph themselves during the task.\n\n<img width=\"1024\" height=\"768\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning_2-1024x768.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning_2-1024x768.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning_2-300x225.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning_2-768x576.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning_2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\n<img width=\"1024\" height=\"768\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning3-1024x768.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning3-1024x768.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning3-300x225.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning3-768x576.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cleaning3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\n<img width=\"1024\" height=\"768\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_home-1024x768.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_home-1024x768.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_home-300x225.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_home-768x576.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_home.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\n<img width=\"1024\" height=\"768\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cooking-1024x768.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cooking-1024x768.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cooking-300x225.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cooking-768x576.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/carterjmrn_ethnography_cooking.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\n<h4>You don\u2019t know what you don\u2019t know<\/h4>\n&nbsp;Ethnography truly comes into its own, however, as a tool for early-stage exploratory research that provides a deep foundation of learning upon which other methodologies can build. In a situation where \u2018we don\u2019t know what we don\u2019t know\u2019, ethnography provides new avenues for discovering and understanding the parameters of consumer preferences and behavior.\n<h4>Understanding Japanese consumers<\/h4>\nWe recommend it when our clients know little about the Japanese consumer context in their given category, or when it is clear they need a much deeper and foundational consumer understanding to resolve the challenge or realise the opportunity they are facing.\n<h4>Observation<\/h4>\nThere is a significant observational component to the ethnography process. Spending time in a consumer\u2019s environment and actively observing provides a wealth of clues to the needs and priorities of that person and people like them. The observation sparks learning in areas that may be so routine and obvious that they rarely come up in formal focus groups.\n<h4>Example<\/h4>\nFor example, work we have done in skincare has shown us that Japanese women go through many more steps than American women do when applying skin products. They \u201cpat\u201d \u2013 they do not rub \u2013 products onto and into their skin, and their use and perceived role of foam in skin cleansing is completely different to westerners. Their routines and rituals are also heavily influenced by how much space they have to store products.\n<h4>Common-sense<\/h4>\nThis information is so habitual, so \u2018common-sense\u2019 for them that it may not come up outside of the place it occurs. In a culture like Japan\u2019s where people may not spontaneously proffer information, the environment in which the interview is conducted provides rich cues for a more ranging discussion with the respondent. In the case of skincare, by visiting consumers\u2019 homes and observing them throughout their skincare routine, we could clearly see these nuanced behaviors.\n<h4>\u2018A-ha moment\u2019<\/h4>\nThe value-add of ethnography is especially impactful when our clients accompany us on the interviews. Interestingly, we find our Japanese clients get as much if not more out of the encounters than our international clients. However, it is not uncommon for our international friends to see or hear something during the process that leads to an \u2018a-ha\u2019 moment where something seemingly unintuitive that they have been told about the market starts to make sense. During ethnography sessions, consumers tend to be more open and honest in their answers. During one life observation study, researchers found that people washed their hands much less frequently than they told the researchers just before, which surprised both the consumers themselves and our team. Ethnography can be an invaluable tool to find contradictions between what people say they do and what they actually do.\n<h4>Early stage learning<\/h4>\nWithout the knowledge that ethnography can bring, it can sometimes be very challenging to understand the results that come from \u2018cold\u2019 testing imported marketing propositions and concepts. Disappointing results from the Japan market (which usually requires at least some degree of adaptation) can be avoided by early stage learning that will both help you to adapt your concept and help to place feedback from consumers in context.\n<h2>Let's Talk<\/h2>","_et_gb_content_width":"","footnotes":""},"class_list":["post-1278","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CarterJMRN-JP - \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u3092\u5e02\u5834\u8abf\u67fb\u306b\u5fdc\u7528<\/title>\n<meta name=\"description\" content=\"Ethnography, with CarterJMRN in Japan, is an immersive style of interviewing and studying consumers at the places in which they live their daily lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carterjmrn.com\/jp\/services\/qualitative-research\/ethnographic-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CarterJMRN-JP - 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