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class=\"et_pb_module dsm_post_carousel dsm_post_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"dsm-post-carousel\" data-orientation='horizontal' data-loop='1' data-speed='500' data-columnsdesktop='3' data-columnsphone='1' data-columnstablet='2' data-autoplay='on' data-autoplayspeed='5000' data-ordernumber='0' data-spacing='40' data-spacingtablet='40' data-spacingphone='40' data-effect='coverflow' data-effect-shadows='off' data-effect-coverflow-rotate='30' data-effect-coverflow-depth='100' data-centered='off' data-multi-row='off' data-row='1' data-rowstablet='1' data-rowsphone='1' data-pagi-button-style='bullets' data-pause-on-hover='off' data-touch-move='off' data-grab='on' data-mousewheel='off' data-autoplay-viewport='50%'>\n\t\t\t\t<div class=\"swiper-container\">\n\t\t\t\t\t<div class=\"dsm-post-carousel-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/high-end-automaker-makes-foray-into-new-customer-positioning-and-promotion\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion.jpg\" class=\"skip-lazy wp-post-image\" alt=\"High-End Automaker Makes Foray into New Customer Positioning and Promotion\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/High-End-Automaker-Makes-Foray-into-New-Customer-Positioning-and-Promotion-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/high-end-automaker-makes-foray-into-new-customer-positioning-and-promotion\/\" title=\"\u9ad8\u7d1a\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u72d9\u3046\u65b0\u898f\u9867\u5ba2\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u9ad8\u7d1a\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u304c\u72d9\u3046\u65b0\u898f\u9867\u5ba2\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304a\u3088\u3073\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/positioning-strategy-and-global-campaign-ad-testing-of-a-luxury-watch-brand\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png\" class=\"skip-lazy wp-post-image\" alt=\"Luxury Watch Brand Brand Positioning Check and Ad Evaluation (Global Campaign)\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b-300x220.png 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b-768x564.png 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/positioning-strategy-and-global-campaign-ad-testing-of-a-luxury-watch-brand\/\" title=\"\u9ad8\u7d1a\u8155\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u9ad8\u7d1a\u8155\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Exploring take-out_delivery_dining out habits of Japanese consumers\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\" title=\"\u65e5\u672c\u4eba\u306e\u98df\u7fd2\u6163\u3068\u98df\u4e8b\u3092\u6c7a\u3081\u308b\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65e5\u672c\u4eba\u306e\u98df\u7fd2\u6163\u3068\u98df\u4e8b\u3092\u6c7a\u3081\u308b\u969b\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Optimizing the Payment Flow of a Content Streaming Platform\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\" title=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u652f\u6255\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u200b\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u652f\u6255\u3044\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u200b\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a 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https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\" title=\"\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Market understanding and concept research\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\" title=\"\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3068\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u5834\u9762\u306e\u6df1\u5800\u308a\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3068\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u5834\u9762\u306e\u6df1\u5800\u308a\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"667\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg 1000w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-300x200.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/new-tv-show-positioning\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg\" class=\"skip-lazy wp-post-image\" alt=\"New TV Show Positioning\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 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class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/heated-tobacco-consumer-affective-test-pre-recruited-clt\/\" title=\"\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next swiper-arrow-button dsm-post-arrow-button-next0\" data-icon=5><\/div>\n\t\t\t\t<div class=\"swiper-button-prev swiper-arrow-button dsm-post-arrow-button-prev0\" data-icon=4><\/div>\n\t\t\t\t<div class=\"swiper-container-horizontal\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1581,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>Digital Ethnography<\/h1>\t\t\n\t\t\t<h1>Digital Ethnography: Observing, capturing and analyzing in real time<\/h1>\t\t\n\t\t<p>Japan, like much of Asia is highly digitalized with consumers enabling more and more of daily life\u2019s activities, tasks and interaction online. Digital ethnography, or sometimes referred to as \u201cVirtual ethnography\u201d captures respondents behaviours, activities and interaction with\u00a0 products in real time and with real time efficiency benefits.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272-1024x683.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272-1024x683.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272-768x512.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272-1536x1024.jpg 1536w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/D-Code-272.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>New research approach for new consumer realities<\/h4>\t\t\n\t\t<p>Digital ethnography as an extension of the traditional in-situ ethnography methodology gives us new research tools and a methodology to observe, capture and analyze real digital behaviours, usage and attitudes like never before. Digital ethnography methodologies are tailored to objectives, and can be used across a range of digital platforms such as community platforms, websites, social networks, tailored research apps, forums.<\/p>\t\t\n\t\t\t<h4>Digital Ethnography has many benefits<\/h4>\t\t\n\t\t<p>This approach has real benefits in taking the research out-of-venue and into consumer\u2019s daily lives. Consumers are able to interact and upload content straight from their own mobile device, which means data and feedback is captured \u201cin the moment\u201d and not recalled. The approach also has the benefit of scope and scale of data collected from participant\u2019s own environments, immersing the research gathering into their \u201cown world\u201d.<\/p><p>Another effective application of Digital Ethnography has been to understand consumers interaction with digital platforms overall and within a category in order to understand expectations, pain points and opportunities, future world desires, in order to drive the clients optimal digital strategy moving forward.<\/p>\t\t\n\t\t\t<h4>Our approach to Digital Ethnography is customized<\/h4>\t\t\n\t\t<p>Just as with any ethnographic work, assigning the \u201cright\u201d, experienced moderators to design and run the platform is key to ensuring quality results and meeting your objectives. The large scope of data and content capture also means that analysis needs to be conducted by experienced researchers who are able to synthesize the content into usable and actionable outputs and recommendations.<\/p><p>Our years of experience with digital communities, social platforms and moderation of digital consumer tasks enables us to advise you with confidence as to how to design the digital ethnography platform and content capture that best suits your research objectives. We have\u00a0 a huge range of experience conducting Digital Ethnography methodologies for a wide range of clients, from both digital categories and other categories where digital data capture of the consumers world in situ is just as relevant.<\/p>\t\t\n\t\t\t<h2>Digital Ethnography Case Studies<\/h2>\t\t\n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg\" alt=\"Exploring Take-Out\/Delivery\/Dining Out Habits of Japanese Consumers\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-768x564.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/exploring-take-out-delivery-dining-out-habits-of-japanese-consumers\/\" title=\"Exploring Take-Out\/Delivery\/Dining Out Habits of Japanese Consumers\u200b\">\n                        Exploring Take-Out\/Delivery\/Dining Out Habits of Japanese Consumers\u200b\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Bringing-Data-to-Life.jpg\" alt=\"Bringing Data to Life\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Bringing-Data-to-Life.jpg 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Bringing-Data-to-Life-300x220.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Bringing-Data-to-Life-768x564.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/bringing-data-to-life\/\" title=\"Bringing Data to Life\">\n                        Bringing Data to Life\n                    <\/a>\n                <\/h3>            \n                <img width=\"1000\" height=\"667\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/in-home-sports-ap.jpg\" alt=\"Understanding In-home Digital Behaviour\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/in-home-sports-ap.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/in-home-sports-ap-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/in-home-sports-ap-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/understanding-in-home-digital-behaviour\/\" title=\"Understanding In-home Digital Behaviour\">\n                        Understanding In-home Digital Behaviour\n                    <\/a>\n                <\/h3>            \n                <img width=\"600\" height=\"462\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Gen-Y.jpg\" alt=\"Gen Y Digital Strategy\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Gen-Y.jpg 600w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Gen-Y-300x231.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/gen-y-digital-strategy\/\" title=\"Gen Y Digital Strategy\">\n                        Gen Y Digital Strategy\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Development-of-new-digital-platforms-and-touch-points.jpg\" alt=\"Development of New Digital Platforms and Touch-Points\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Development-of-new-digital-platforms-and-touch-points.jpg 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Development-of-new-digital-platforms-and-touch-points-300x220.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Development-of-new-digital-platforms-and-touch-points-768x564.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/development-of-new-digital-platforms-and-touch-points\/\" title=\"Development of New Digital Platforms and Touch-Points\">\n                        Development of New Digital Platforms and Touch-Points\n                    <\/a>\n                <\/h3>            \n                <img width=\"1000\" height=\"728\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/leveraging_digital.jpg\" alt=\"Leveraging Digital For Growth\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/leveraging_digital.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/leveraging_digital-300x218.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/leveraging_digital-768x559.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>            \n                    <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/leveraging-digital-for-growth\/\" title=\"Leveraging Digital For Growth\">\n                        Leveraging Digital For Growth\n                    <\/a>\n                <\/h3>            \n\t\t\t<h2>Let's Talk<\/h2>","_et_gb_content_width":"","footnotes":""},"class_list":["post-1284","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CarterJMRN-JP - \u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3<\/title>\n<meta name=\"description\" content=\"Digital ethnography, or sometimes referred to as \u201cVirtual ethnography\u201d captures respondents behaviors, activities and interaction with products in real time and with real time efficiency benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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