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[et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    portalId: \"20526061\",<!-- [et_pb_line_break_holder] -->    formId: \"267cfe89-e0fb-46a6-9748-1b99a871026f\",<!-- [et_pb_line_break_holder] -->    region: \"na2\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"ba_info_box ba_info_box_0 ba_et_pb_module\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dtq-info-box dtq-swapped-img-selector dtq-hover--none\">\n\t\t\t    <div class=\"dtq-info-box-figure\"> <img decoding=\"async\" class=\"dtq-info-box-img dtq-swapped-img\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Usability.png\"  alt=\"\"\/><\/div>\n                <div class=\"dtq-info-box-content\">\n                    <h4 class=\"dtq-info-box-title\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8<\/h4> <div class=\"dtq-mce-content\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u3084\u30a2\u30d7\u30ea\u306e\u6a5f\u80fd\u3001\u30b2\u30fc\u30e0\u88fd\u54c1\u3001\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\u306a\u3069\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u73fe\u7269\u3092\u4f7f\u7528\u4f53\u9a13\u3057\u3066\u3082\u3089\u3044\u3001\u64cd\u4f5c\u6027\u3068\u4f7f\u7528\u611f\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u4f7f\u7528\u74b0\u5883\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\u65b9\u5f0f\uff09\u3001\u307e\u305f\u306f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30eb\u30fc\u30e0\u306b\u304a\u8d8a\u3057\u3044\u305f\u3060\u304f\uff08\u30df\u30e9\u30fc\u30eb\u30fc\u30e0\u65b9\u5f0f\uff09\u306e\uff12\u3064\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002 <\/div> <div class=\"dtq-info-box-btn\">\n                    <a class=\"et_pb_button dtq-btn-default dtq-btn-info-box\" href=\"\/jp\/services\/usability-testing\/\">\u3088\u308a\u8a73\u3057\u304f \u2192<\/a>\n                <\/div>\n                <\/div>\n\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"ba_info_box ba_info_box_1 ba_et_pb_module\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dtq-info-box dtq-swapped-img-selector dtq-hover--none\">\n\t\t\t    <div class=\"dtq-info-box-figure\"> <img decoding=\"async\" class=\"dtq-info-box-img dtq-swapped-img\" src=\"\"  alt=\"\"\/><\/div>\n                <div class=\"dtq-info-box-content\">\n                    <h2 class=\"dtq-info-box-title\">&#8221;<\/h2> <div class=\"dtq-mce-content\">&#8221;\u30c7\u30b8\u30bf\u30eb\u30fb\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\uff08\u307e\u305f\u306f\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\uff09\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001\u5546\u54c1\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u52b9\u7387\u3088\u304f\u628a\u63e1\u3057\u307e\u3059\u3002<\/div> \n                <\/div>\n\t\t    <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1>User Experience Research<\/h1>\t\t\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Focus-Group.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Focus Groups<\/h4>\t\t\n\t\t<p>Utilize focus groups for exploring new product or website design, ad messaging, positioning statements and category needs.<\/p>\t\t\n\t\t\t<a href=\"\/services\/qualitative-research\/focus-groups\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Ethnography.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>In-home User Tests<\/h4>\t\t\n\t\t<p>Ethnography is an immersive research process of interviewing and learning consumer behaviors and needs in the places they actually occur.<\/p>\t\t\n\t\t\t<a href=\"\/services\/qualitative-research\/ethnographic-research\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Usability.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Usability Lab<\/h4>\t\t\n\t\t<p>Test and evaluate website designs, app functionality gaming products to digital cameras in different settings- in-situ or behind the mirror<\/p>\t\t\n\t\t\t<a href=\"\/services\/usability-testing\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"68\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/01\/interviews-edit.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>In-depth Interviews<\/h4>\t\t\n\t\t<p>Viewed behind a mirror or in<br \/>respondent\u2019s homes \u2013 in-depth<br \/>interviews explore highly sensitive topics or help isolate opinions and reactions.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/carterjmrn.com\/services\/qualitative-research\/in-depth-interviews\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/In-depth-Interviews.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Online Surveys<\/h4>\t\t\n\t\t<p>Carefully crafted online surveys provide key quantitative confirmation of qualitative findings. We handle everything from recruiting screeners to programming; fielding to analysis.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/carterjmrn.com\/services\/qualitative-research\/digital-ethnography\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Online-Communities.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Online Communities<\/h4>\t\t\n\t\t<p>We assemble online communities of qualified respondents and expand the volume of consumer feedback-gaining valuable input.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/carterjmrn.com\/services\/qualitative-research\/online-communities\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Focus-Group.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Focus Groups<\/h4>\t\t\n\t\t<p>Utilize focus groups for exploring new product or website design, ad messaging, positioning statements and category needs.<\/p>\t\t\n\t\t\t<a href=\"\/services\/qualitative-research\/focus-groups\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Ethnography.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>In-home User Tests<\/h4>\t\t\n\t\t<p>Ethnography is an immersive research process of interviewing and learning consumer behaviors and needs in the places they actually occur.<\/p>\t\t\n\t\t\t<a href=\"\/services\/qualitative-research\/ethnographic-research\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Usability.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Usability Lab<\/h4>\t\t\n\t\t<p>Test and evaluate website designs, app functionality gaming products to digital cameras in different settings- in-situ or behind the mirror<\/p>\t\t\n\t\t\t<a href=\"\/services\/usability-testing\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"68\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/01\/interviews-edit.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>In-depth Interviews<\/h4>\t\t\n\t\t<p>Viewed behind a mirror or in<br \/>respondent\u2019s homes \u2013 in-depth<br \/>interviews explore highly sensitive topics or help isolate opinions and reactions.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/carterjmrn.com\/\/services\/cultural-landscaping\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/In-depth-Interviews.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Online Surveys<\/h4>\t\t\n\t\t<p>Carefully crafted online surveys provide key quantitative confirmation of qualitative findings. We handle everything from recruiting screeners to programming; fielding to analysis.<\/p>\t\t\n\t\t\t<a href=\"https:\/\/carterjmrn.com\/\/services\/studio-rental\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Online-Communities.png\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h4>Online Communities<\/h4>\t\t\n\t\t<p>We assemble online communities of qualified respondents and expand the volume of consumer feedback-gaining valuable input.<\/p>\t\t\n\t\t\t<a href=\"#\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.95\" height=\"15.91\" viewBox=\"0 0 25.95 15.91\"><path d=\"M24.95,7H3.36l5.3-5.29A1,1,0,0,0,7.24.294l-7,7a1,1,0,0,0-.19.3.3.3,0,0,0,0,.1,1,1,0,0,0-.05.25V8a.85.85,0,0,0,.06.31h0a.85.85,0,0,0,.19.3h0l7,7a1,1,0,1,0,1.42-1.42L3.36,9H24.95a1,1,0,1,0,0-2Z\" transform=\"translate(25.95 15.91) rotate(180)\" fill=\"#d80615\"><\/path><\/svg>\t\t\t\n\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n\t\t\t<h4>User Experience research is a conscious act of putting customer needs at the center of all business decisions. We\u2019ve been perfecting our approach to user experience research in Japan and across the Asia-Pacific region for over three decades. There is both an art and a science to properly set up qualitative studies, incorporating both local and Western perspectives in a way that clarifies Japanese go-to-market strategies and business opportunities. We can uncover consumer pain points and areas for improvement to maximize your brand success.<\/h4>\t\t\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t\n\t\t\t<h4>Get up close and personal with your Japanese consumers<\/h4>\t\t\n\t\t<p>We employ a range of techniques to bring you closer to understanding how the Japanese customer acts, thinks and feels. Our user experience research tool box includes classic market research approaches (such as focus groups, in-depth interviews, usability testing and online surveys), as well as in-situ approaches (such as an experimental gaming lab for accurate product simulation, and in-home user tests). These\u00a0<a href=\"https:\/\/carterjmrn.com\/services\/qualitative-research\/\" target=\"_blank\" rel=\"noopener\">qualitative research<\/a>\u00a0techniques are backed by a thorough and culturally sensitive analysis that, where appropriate, includes an understanding of semiotics and brand archetypes in Japan.\u00a0<\/p>\t\t\n\t\t\t<h4>We make sure you\u2019re talking with the RIGHT market segments<\/h4>\t\t\n\t\t<p>Our internal recruiting and resources department, working directly with our project management teams, stay on top of making sure we are talking with highly qualified respondents. We understand demographic nuances and this expertise means the opinions you'll hear from our work and analysis will be a sound guide for business decisions.<\/p>\t\t\n\t\t\t<h4>Our bilingual team has orchestrated countless focus groups, and interviews and hosted usability tests both in-person and online for product categories from gaming to motion pictures; website and app companies to theme parks.<\/h4>\t\t\n\t\t\t<h4>Experienced and nuanced teamwork is key for qualitative research in Japan<\/h4>\t\t\n\t\t<p>Our versatile and experienced Japanese\/English bilingual team includes moderators, project managers, data analysts, just to name a few. Together, we create a well-conceived plan to fit your insights needs and orchestrated all necessary aspects of user experience research with the end in mind. We know that quality insights drive winning brands to leap ahead of the competition. We know this market and provide key consultation to ensure the structure of the project will work in this language and culture.<\/p>\t\t\n\t\t\t<h4>Flexible, customized design to meet your specific market research objectives<\/h4>\t\t\n\t\t<p>Our consultants are highly experienced in designing and conducting both local and multi-country regional studies, and our project managers and analysts are bilingual and bicultural, allowing the best combination of reliable output and truly sensitive synthesis of findings.<\/p><p>Regionally in Asia, we design and manage all study aspects, partnering with long-trusted local moderators, and utilizing their inputs to deliver final study outcomes.<\/p>\t\t\n\t\t\t<h2>User Experience Case Studies<\/h2>\t\t\n                <img width=\"1920\" height=\"1280\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2.jpg\" alt=\"Product Usability Testing Pre-Launch\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2.jpg 1920w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-1024x683.jpg 1024w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-768x512.jpg 768w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/john-schnobrich-FlPc9_VocJ4-unsplash-2-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>            \n                        <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/product-usability-testing-pre-launch\/\" title=\"Product Usability Testing Pre-Launch\">\n                        Product Usability Testing Pre-Launch\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg\" alt=\"Testing the Acceptance of a Relaunched Skincare E-Commerce Website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-300x220.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-768x564.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                        <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\" title=\"Testing the Acceptance of a Relaunched Skincare E-Commerce Website\">\n                        Testing the Acceptance of a Relaunched Skincare E-Commerce Website\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"667\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/Understand-Needs-and-Habits-of-Translation-Applications-among-Young-Adults.png\" alt=\"Understand Needs and Habits of Translation Applications among Young Adults\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/Understand-Needs-and-Habits-of-Translation-Applications-among-Young-Adults.png 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/Understand-Needs-and-Habits-of-Translation-Applications-among-Young-Adults-300x217.png 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2023\/03\/Understand-Needs-and-Habits-of-Translation-Applications-among-Young-Adults-768x556.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                        <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/understand-needs-and-habits-of-translation-applications-among-young-adults\/\" title=\"Understand Needs and Habits of Translation Applications among Young Adults\">\n                        Understand Needs and Habits of Translation Applications among Young Adults\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/New-Vacuum-Cleaner-Usage-Attitudes-Home-Use-Test.png\" alt=\"New Vacuum Cleaner Usage\/Attitudes (Home Use Test)\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/New-Vacuum-Cleaner-Usage-Attitudes-Home-Use-Test.png 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/New-Vacuum-Cleaner-Usage-Attitudes-Home-Use-Test-300x220.png 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/11\/New-Vacuum-Cleaner-Usage-Attitudes-Home-Use-Test-768x564.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                        <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/new-vacuum-cleaner-usage-attitudes-home-use-test\/\" title=\"New Vacuum Cleaner Usage\/Attitudes (Home Use Test)\">\n                        New Vacuum Cleaner Usage\/Attitudes (Home Use Test)\n                    <\/a>\n                <\/h3>            \n                <img width=\"922\" height=\"677\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2021\/03\/Understanding-How-Luxury-Customers-use-LINE-Messenger-App-for-Brand-Engagement.jpg\" alt=\"Understanding How Luxury Customers use LINE Messenger App for Brand Engagement\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2021\/03\/Understanding-How-Luxury-Customers-use-LINE-Messenger-App-for-Brand-Engagement.jpg 922w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2021\/03\/Understanding-How-Luxury-Customers-use-LINE-Messenger-App-for-Brand-Engagement-300x220.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2021\/03\/Understanding-How-Luxury-Customers-use-LINE-Messenger-App-for-Brand-Engagement-768x564.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>            \n                        <h3 data-reveal=\"reveal-active\" >\n                    <a href=\"https:\/\/carterjmrn.com\/case-studies\/understanding-how-luxury-customers-use-line-messenger-app-for-brand-engagement\/\" title=\"Understanding How Luxury Customers use LINE Messenger App for Brand Engagement\">\n                        Understanding How Luxury Customers use LINE Messenger App for Brand Engagement\n                    <\/a>\n                <\/h3>            \n\t\t\t<h2>Let's Talk<\/h2>","_et_gb_content_width":"","footnotes":""},"class_list":["post-1581","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CarterJMRN-JP - \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9(UX)\u30ea\u30b5\u30fc\u30c1<\/title>\n<meta name=\"description\" content=\"UX research prioritizes customer needs in business decisions. 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