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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/positioning-strategy-and-global-campaign-ad-testing-of-a-luxury-watch-brand\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png\" class=\"skip-lazy wp-post-image\" alt=\"Luxury Watch Brand Brand Positioning Check and Ad Evaluation (Global Campaign)\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b.png 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Luxury-Watch-Brand-Brand-Positioning-Check-and-Ad-Evaluation-Global-Campaign\u200b-300x220.png 300w, 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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Exploring take-out_delivery_dining out habits of Japanese consumers\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Exploring-take-out_delivery_dining-out-habits-of-Japanese-consumers\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-foundational-japanese-food-habits-and-decision-making-on-meals\/\" 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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Optimizing the Payment Flow of a Content Streaming Platform\u200b\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Optimizing-the-Payment-Flow-of-a-Content-Streaming-Platform\u200b-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/optimizing-the-payment-flow-of-a-content-streaming-platform\/\" 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sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/product-usability-testing-pre-launch\/\" title=\"\u767a\u58f2\u524d\u306e\u88fd\u54c1\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u767a\u58f2\u524d\u306e\u88fd\u54c1\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Testing the Acceptance of a Relaunched Skincare E-Commerce Website\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Testing-the-Acceptance-of-a-Relaunched-Skincare-E-Commerce-Website-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/testing-the-acceptance-of-a-relaunched-skincare-e-commerce-website\/\" title=\"\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u30b9\u30ad\u30f3\u30b1\u30a2\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53d7\u5bb9\u6027\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Market understanding and concept research\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Market-understanding-and-concept-research-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/exploration-of-consumer-behavior-and-usage-occasions-of-streaming-services\/\" 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href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"667\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game.jpg 1000w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-300x200.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/playing-sport-game-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/understanding-gaming-behaviour-and-play-testing-in-japan\/\" title=\"\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65e5\u672c\u306b\u304a\u3051\u308b\u30b2\u30fc\u30e0\u884c\u52d5\u3068\u30d7\u30ec\u30a4\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u8abf\u67fb\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/new-tv-show-positioning\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg\" class=\"skip-lazy wp-post-image\" alt=\"New TV Show Positioning\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning.jpg 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-300x220.jpg 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/New-TV-Show-Positioning-768x564.jpg 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/new-tv-show-positioning\/\" title=\"\u65b0\u305f\u306a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u00a0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u65b0\u305f\u306a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t<article class=\"dsm-post-carousel-item swiper-slide\">\n\t\t\t\t\t<div class=\"dsm-grid-post-holder-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"dsm-entry-thumbnail\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/heated-tobacco-consumer-affective-test-pre-recruited-clt\/\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"919\" height=\"675\" src=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT.png\" class=\"skip-lazy wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT.png 922w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT-300x220.png 300w, https:\/\/carterjmrn.com\/jp\/wp-content\/uploads\/sites\/2\/2022\/11\/Heated-Tobacco-Consumer-Affective-Test-Pre-recruited-CLT-768x564.png 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dsm-entry-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"dsm-entry-header\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"dsm-entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/carterjmrn.com\/jp\/case-studies\/heated-tobacco-consumer-affective-test-pre-recruited-clt\/\" title=\"\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\u52a0\u71b1\u5f0f\u30bf\u30d0\u30b3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u611f\u60c5\u8abf\u67fb (\u4e8b\u524d\u52df\u96c6CLT)\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\n\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-button-next swiper-arrow-button dsm-post-arrow-button-next0\" data-icon=5><\/div>\n\t\t\t\t<div class=\"swiper-button-prev swiper-arrow-button dsm-post-arrow-button-prev0\" data-icon=4><\/div>\n\t\t\t\t<div class=\"swiper-container-horizontal\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>Market Profiling<\/h1>\n<h1>Market profiling (usage &amp; attitude)<\/h1>\nAn important quantitative research method of identifying growth opportunities in the marketplace is to group your customers based on their attitudes, behaviours and needs. This helps you to identify valuable, and importantly targetable, market segments.\n\n<img width=\"1000\" height=\"666\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Three_Japanese_people_on_train.jpg\" alt=\"Japanese people on a train\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Three_Japanese_people_on_train.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Three_Japanese_people_on_train-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Three_Japanese_people_on_train-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n\n<strong>Understanding how your consumers currently engage with your product or service (or your competitors\u2019 if you are not yet in Japan) is an important part of positioning and strategy.<\/strong>\n\n<img width=\"1000\" height=\"666\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Well_dressed_elderly_japanese_woman.jpg\" alt=\"japanese woman walking accross street\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Well_dressed_elderly_japanese_woman.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Well_dressed_elderly_japanese_woman-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Well_dressed_elderly_japanese_woman-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n<img width=\"1000\" height=\"666\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_man_guitar_store.jpg\" alt=\"Man in guitar shop\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_man_guitar_store.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_man_guitar_store-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_man_guitar_store-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n<img width=\"1000\" height=\"666\" src=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_men_drinking.jpg\" alt=\"Japanese business men at dinner\" loading=\"lazy\" srcset=\"https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_men_drinking.jpg 1000w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_men_drinking-300x200.jpg 300w, https:\/\/carterjmrn.com\/wp-content\/uploads\/2022\/12\/Japanese_men_drinking-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n<h4>Usage and attitude studies typically address:<\/h4>\n<ul>\n \t<li>Buyer types (age, gender, and psychographic characteristics)<\/li>\n \t<li>Frequency of purchase, recency of last purchase, place(s) of purchase<\/li>\n \t<li>Brand awareness<\/li>\n \t<li>Attitudes towards you and your competitors<\/li>\n \t<li>Consumer needs<\/li>\n<\/ul>\n<h5>Read case studies involving usage and attitude and other quantitative market research methods<\/h5>\n<a href=\"https:\/\/carterjmrn.com\/case-studies\/\" role=\"button\">\nClick here\n<\/a>\n<h2>Let's Talk<\/h2>","_et_gb_content_width":"","footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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