A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market… starting with the very challenging Japanese market
A clear roadmap for market entry which pinpoints brand positioning and informs product line development, taking advantage of the ‘white space’ identified in the category
“I wanted to take a moment and thank the Carter team for working around our busy schedule and making the Japan day presentation a huge success. It was evident that a lot of work and thought had been put into crafting the presentation in a way that was insightful and engaging. Thanks to your input and outstanding delivery, we spent five hours on the insights and literally had to pull people out of the room. The audience included our founders and CEO as well as most of the senior team and our team of Directors from New Market Development. It’s clear that you have a wonderfully talented team and even more clear to me that we made the right choice in partnering with you”
A well known food brand from the US wanted to develop a winning strategy for entering the Asian market… starting first with the very challenging Japanese market
A clear roadmap for market entry which pinpointed brand positioning and informed product development and communications, taking advantage of the white space identified in the category
We presented to the Japan- and US-based teams on several occasions to bring everyone along on the journey to ultimate product launch, one short year following the research
"Our market entry efforts were laser-focused and much more cost-effective because of all that we learned from the research. Thank you, CarterJMRN team!"
A successful US-based online English-training program provider wished to explore launching via partnerships with Japanese schools, as well as ‘white spaces’ that might offer completely new ways of delivering its products and services
The client ultimately entered the Japanese market with a small presence, and continues to offer courses online to individuals; efforts were focused on individuals since partnering with Japanese schools on a large scale did not prove to be viable
"Even though it looks like we will not be able to do this as we had imagined, the research pointed the way toward some alternative ways of achieving our objectives. It’s always better to know the lay of the land!"