A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s position across Asia while maintaining existing market-specific brand signifiers
Existing regional and market-specific brand equity was explored and potential new directions indicated
Based on these findings four new ‘brand pillars’ were created and presented as the basis of a new region-wide positioning that would be able to align with the global positioning of the brand
“Thanks again all for all your support over the last few weeks on this project. Now I'm home I can start to appreciate just how much we managed to do! Especially, THANK YOU team for the de-briefs - so speedy! Lovely job on the report… We are thrilled with the results!”
Everyone is talking about Digital strategy at the moment. The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy in payments
A clear roadmap for 2020 digital strategy based on consumer needs and pain points
8 clear Innovation territories based around consumer needs able to align with the global positioning of the brand
"Thanks so much to you and your team for the deck of work, there is positive feedback all around which is always great to hear!
Thanks to the whole team for working on this, it has been a delight!"
Following in the footsteps of a very successful health and fitness program in Australia, the offer was being rolled out to the UK and the US. Our client wanted to explore the potential for the concept in Asia, starting with Singapore
We were able to identify the expected market size and profile of key target segments
Price point for the offer was key and we were able to forecast market size at different price points to identify the optimal point
"Thank you for the quick turn around and insightful way you’ve delivered the results. I feel we now have the information and the confidence we needed for this launch. It was a pleasure working with you on this… now to the rest of Asia"
CarterJMRN was engaged by a global financial services company to design and run a tailored tracking program for one of its most successful credit card brands in Hong Kong. A new and strong competitor was making waves, and the product was losing relevance with the card’s traditional target customer
We identified two key target customer profiles- one which was young and largely unprofitable, and one which was more family oriented and highly profitable
The team were able to ideate around this new profitable segment to invigorate the card offer
"The results were unexpected but extremely well received. The marketing director commented that they had seen similar indications around the new profitable segment but weren’t able to harness the learnings until now"