Our mission is to unmask Japan to reveal the real consumer truths

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seeking to understand consumer segments

Seeking to understand Japanese seniors


With its low birthrate and long life expectancy, Japan is rapidly graying and already has one of the highest proportions of seniors given the median age of 46 years and lifespan of 84 years. We’ve worked with a number of clients from different categories to shape innovative products and services for this important, growing segment

What we've done before

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