Korean Pop Culture Awareness Study (Internet Survey)
A well known TV broadcasting company wanted to understand the influence of Korean pop culture within Japan and whether or not its distributers and consumers would be interested in a dedicated Korean entertainment programming service.
Our Work
- Nationwide online survey amongst 1200 males & females between the ages of 15-49 who were fans of K-Pop culture
The Outcome
With our detailed analysis and feedback, the client was able to understand the reception of their concepts, and make informed decisions about their potential market size and target audience
“Absolutely fabulous! I really enjoyed the presentation and reading the detailed report. It is also nice to work with people that understand what is going down on the ground!”
– Client Voice