会社概要

Debbie has lived and worked in Japan for over 30 years, and founded JMRN in 1989. Debbie is a specialist in translating qualitative research into clear strategic direction for international clients, and over her career has worked with most major brands that have entered Japan. She served as President of the American Chamber of Commerce in Japan (ACCJ) in 2004 and 2005, Chairman in 2006 and 2007, and continues to serve as ACCJ President Emeritus. Debbie also serves as an advisor to the US-Japan Bridging Foundation, which facilitates study-in-Japan programs for U.S. college students.

Marika has worked in the insights and strategy area of marketing research for almost 20 years. Marika is a specialist in reaching the heart of the Asian consumer using traditional modes such as focus groups and depth interviews. However newer techniques such as ethnography, semiotics and consumer immersion form an important part of her toolkit, as well as client innovation and immersion workshops, she also creates inspirational multi-media deployment materials. She has lived in both Japan and Singapore and worked extensively across most Asian markets, including Japan, China, Taiwan, Korea, Indonesia, Malaysia and Singapore.

Hideki has managed research for the movie and entertainment industry for over 20 years, working with major movie distributors such as Disney Pictures and utilizing a variety of methodologies, including focus groups, in-depth interviews, and central location tests. His extensive experience ensures the delivery of deeper contextual insights to clients. On the rare occasions when he is not delving into the development of new entertainment offerings, Hideki loves enjoying the great outdoors, and is an expert fisherman.

Alejandro graduated from Texas A&M University with a B.A. in Sociology, after having proudly served for four-and-a-half years in the United States Army National Guard. While in university, he actioned on his dream to experience Japanese culture by securing a 1-year internship living and working in Japan in marketing and marketing research for multinational financial services giant AIG. Alejandro subsequently joined CarterJMRN, where he is honing his qualitative and quantitative research skills in a wide range of categories, including food products and services, digital news, and entertainment, among others.

After having witnessed the trials and tribulations of SME’s through her 10 years in the Japanese financial industry, Asami joined CarterJMRN in 2019 to focus her efforts on supporting businesses through market research. Her background in both finance and law (she was graduated with a Bachelor’s degree from Meiji Gakuin University’s Faculty of Law in 2008) serve our clients well. Hailing from Yokohama City (a port city, and the original base of foreign trade from the late 1800s), Asami enjoys playing video games and following Japanese anime (short for “animation”, and an umbrella term for all animated works, regardless of style or origin). Her passion and knowledge in these popular cultural past-times are well-utilized on our entertainment-related projects ( including research in the gaming and film industries).

Dominic came to Japan from Australia in the late ’90s to launch the Japan business of a global research consultancy. In 2003, he started what is now The Carter Group, a diversified organisation serving the needs of international businesses looking to realise ambitious goals in the Japanese market. Over the last 25 years he has worked with some of the top brands in the world, fuelling their journeys to success through the expert application of consumer insights across cultural contexts to drive successful marketing strategy. Dominic is a frequent lecturer, guest speaker, trainer, consultant and commentator on all matters to do with consumer insights methodology, social mega-trends and the contemporary Japanese consumer.

Tomizawa-san is a highly experienced researcher, with particular strength in quantitative research for clients in the luxury and tobacco industries. His quantitative research for these companies helps to revaluate their relevance in the Japanese market, in order for them to discover areas of new opportunity. He also has a flair for the English language, and has a very engaging way of articulating concepts. When not at work, Tomizawa-san loves to play the electric guitar and enjoys seventies rock music.

Shingo is a tireless researcher who currently divides his time between our offices in Tokyo and Osaka. When overseeing projects he steers the research towards a quality execution and a thorough collation of results and analyses. Quietly confident in the precision of his methods and careful in managing the research team, Shingo is ready to deal with projects of vast and varied proportions.

Sho’s international education – including one high school year in Ann Arbor, MI and med school at the University of Pecs in Hungary – gives him the perfect background to assist healthcare and pharma companies with leveraging in the Japanese market. He worked for a medical research company for two years before joining CarterJMRN in 2018. His calm yet engaging manner has led him onward from project management to moderating, where his approachability is a big asset in connecting with medical specialists and patients. Although he also has experience in non-medical categories such as digital and entertainment research, Sho’s deep experience in the healthcare category is impressive and growing. He’s conducted research among a variety of respondent types (i.e., physicians/ KOLs, nurses, pharmacists, patients and caregivers) ranging across the gamut of diseases and conditions (including neurology, oncology, respiratory, bone and joint, ophthalmology, hematology and metabolic disorders). Born and raised in Tokyo, Sho enjoys traveling abroad as well as in Japan, and has even run the Honolulu Marathon. His hobby of photography travels with him, and he has thousands of photos from his trips.

Hanae joined CarterJMRN after gaining experience in the research industry working in fieldwork for various methodologies (focus groups, IDIs, ethnographic interviews, and Central Location Test studies), as well as categories (including food and beverage, skincare, and tobacco). Prior to the research industry, Hanae spent 10 years working in the fashion retail and beauty industries. Her frontline, onsite research experience combined with her instinctive ability to provide Omotenashi (Japanese hospitality) ensures that logistics related to CarterJMRN’s research are smooth and seamless. Hanae loves fashion, and enjoys shopping on weekends.