Services

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.

Business Presentation

Tailored Research and Consultancy

Our work centers around customised approaches which think “outside the box” to deliver real and actionable solutions for your business. As a full service research and consultancy business we take you from insight to recommendations to activation and all steps along the way. Our experience spans all areas of the qualitative research, UX research, quantitative research, and consultancy toolkits.

We work with you to truly understand your business and brief, tailoring the right approach for your objectives and delivering truly insightful, actionable and business changing outcomes.

Segmentation

Japan is sometimes viewed as being a homogeneous market, but it is far from the case. We help you define key customer segments for your offer.

User Experience Research

We study the needs, motivations and behaviors of end-users to improve the overall experience of any product or service.

Qualitative Market Research

Focus groups and ethnography facilitate a deeper understanding of Japanese consumer’s needs and existing business opportunities.

Quantitative Market Research

Market segmentation, profiling and customized quantitative market research help companies fuel their future in Japan.

Cultural Landscaping

Cultural analysis and semiotics, ranging from immersion sessions to consumer pulse reports, reveal what is really happening in Japan.

Case Studies

Each of our case study is a journey through real-world market scenarios, providing a clear lens to interpret the Japanese market pulse. So, come with us and dive into our library of case studies. Discover how our capabilities help bridge the gap between brands and the ever-evolving consumer landscape in Japan!

Product Usability Testing Pre-Launch
Testing the Acceptance of a Relaunched Skincare E-Commerce Website

Seeking human expertise for your research? Look no further.

Our team provides quality research with the human touch needed to interpret meaning and direction.

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