Segmentation

Market segmentation in Japan

We build forward-looking market segmentation models grounded in real consumer portraits, detail and actionability.

Tokyo Crowd in mirror

In-depth interviews are great for exploring more complex or emotive categories and personal or highly sensitive topics (for example personal care products, cultural issues, health/ illness etc) … or simply for deeper understanding of behaviours, needs, attitudes and reactions.

three japanese female seniors
woman walking with child
men talking

Segmentation studies are a key area of our market research expertise in Japan, where we combine state-of-the-art computational quantitative research methodologies with practical and human interpretation. This allows you to develop well thought-out strategies based on the best possible data and insights.

Fuel the Future workshops & market segmentation studies

Results from our market segmentation studies are often used in combination with our Fuel the Future© workshops, to ensure that market opportunities can be effectively married with your knowledge for better leveraging of your marketing strategies.

Seeking human expertise for your research? Look no further.

Our team provides quality research with the human touch needed to interpret meaning and direction.

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