Why Age Tech Japan?

It’s no secret that 30% of Japan’s population is already aged 65+, representing 36 million consumers today, and rising. More importantly, Japanese older adults are financially solvent, open-minded to tech, and enjoy true quality of life (both physically and cognitively) for longer than their Western counterparts. The so-called “aging care” market (i.e., medical/pharmaceutical, caregiving and consumer products segments) will by 2025 be a 101.3 trillion yen (US$954 billion) industry – larger than for domestic automobiles, finance, and consumer electronics. That’s BIG.

Our Age-Tech White Paper lays out the opportunity in Japan, in one easy-to-read document.

Save The Date

Independent Aging Expo and Convention in Aichi, Japan Oct. 13-15, 2023

Age-Tech Japan Market Map

Our Age-tech Market Map gives you the lay of the land, by consumer needs area.

We’ve also created a community for professionals who wish to access the latest in news, resources and special events – while making relevant connections

Two people discussing robot on table

Check out Highlights from Our Previous Event

Heads, Hands, and Hearts for Age-Tech

Bringing together those who share the goal of improving ageing lives (i.e., entrepreneurs, startups, investors, established enterprises, universities, research institutes, and government agencies), our event fostered the meaningful connections needed to collaborate in the Age-Tech venture space, super-charging the vision of Living Best through technology.

Did You Know? Facts on Age-Tech

Blog Articles

Market Research Analysts' New Job: How AI is Changing the Role, Not Replacing It

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done
What you Should know about Senior Insta Influencers in Japan

Senior Influencers: How to Reach the Aging Population

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.
The Power and Glory of Engaged Stakeholders in UX Research

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are

Let's Talk