Heads, Hands, and Hearts for Age-Tech
It’s no secret that 30% of Japan’s population is already aged 65+, representing 36 million consumers today, and rising. More importantly, Japanese older adults are financially solvent, open-minded to tech, and enjoy true quality of life (both physically and cognitively) for longer than their Western counterparts. The so-called “aging care” market (i.e., medical/pharmaceutical, caregiving and consumer products segments) will by 2025 be a 101.3 trillion yen (US$954 billion) industry – larger than for domestic automobiles, finance, and consumer electronics. That’s BIG.
Opening Video - Adapting to New Technologies
Adapting to New Technologies
Keren Etkin - Keynote Speaker
Ken Mogi - Special Guest Speaker
Neuroscientist, broadcaster, and author of Awakening Your Ikigai and The Way of Nagomi and many other books covering popular science, criticism and self-help.
Dominic Carter - Heads, Hands, and Hearts for Age-Tech
Representative Director & CEO of The Carter Group: Came to Japan from Australia in the late ’90s to launch the Japan business of a global research consultancy. In 2003, he started what is now The Carter Group, a diversified organisation serving the needs of international businesses looking to realise ambitious goals in the Japanese market. Over the last 25 years he has worked with some of the top brands in the world, fuelling their journeys to success through the expert application of consumer insights across cultural contexts to drive successful marketing strategy. Dominic is a frequent lecturer, guest speaker, trainer, consultant and commentator on all matters to do with consumer insights methodology, social mega-trends and the contemporary Japanese consumer.
Tiziana Alamprese - La Camera della Felicita
Founder of La Camera della Felicità. 30+ years as a top executive in the automotive industry, creative and innovative CMO, Love-ting expert, passionate DEI activist, volunteer for mental health causes, creator of new ways to generate happiness in longevity.
Kyoko Suzuki - Vitality Swiss / John Klepper - Pipra
Opening Video - Fears, What Can Developers Do?
Chairman, The Carter Group-Japan Market Resource Network: Has helped major brands leverage in Japan for over 35 years. Inspired by her personal experience with caregiving for her Mom, she is a two-time author who advises both individuals and companies on navigating the caregiving crisis in our world (The Caregiving Journey: Information. Guidance. Inspiration. and The Caregiving Crisis: What It Costs Your Business and How to Fix It). She also co-hosts two popular weekly Rethinking Aging Clubhouse shows related to aging, age-tech and onward to caregiving: Age- Friendly Product Alliance (co-hosted by AARP’s Age-tech Innovation Labs) and News for the Ages. She served as President of the American Chamber of Commerce in Japan (ACCJ) in 2004 and 2005, Chairman in 2006 and 2007, and continues to serve as ACCJ President Emeritus.
Live Panel - Japan's Age-Tech Ecosystem
With a 30 year background in strategic planning on both the agency and client sides. Moderated workshops and focus groups for product categories ranging from household products to Age-Tech. Her calm and understated manner helps encourage respondents to open up and give real insights.
Featured Age-Tech Company Video Showcase
There is much focus in the world on age-tech products and services, and as we’ve seen in Part One, the depth and breadth of age-tech products and services is very wide-ranging … and is as varied as life itself. These include both individualized needs (such as memories with La Camera della Felicita and business-facing – or B2B – needs (such as Swiss start-up PIPRA).
Next, we’d like to show you FIVE MORE examples of companies that are bringing age-tech into a reality in our world. Some focus more on cognitive assessment and prevention, while others focus more on sociability and reduction of loneliness and isolation. Still others seek to create more age-friendly physical environments that enable independent living for as long as practically possible. But all seek to improve the overall life experience and happiness of aging individuals through the creation of safer, more age-friendly environments. These age-tech developments are happening all over the world – RIGHT NOW. Our aim is to help super-charge the JAPAN ecosystem for domestic start-ups and ALSO for in-bound foreign start-ups.
Our first showcase company is a project of the University of Toronto, Canada … and offers a way forward with early detection of dementia.
We formed in 2015 as a group of award-winning experts in memory, neuroscience, and digital health who were passionate about applying advances in basic science to create practical solutions to combat memory loss.
We spent years developing and validating HippoCamera and are excited to share our effective and evidence-based solution with anyone who wants to better remember the events of their lives.
Our next showcase company is a Japan-based online communications offering that helps aging Japanese to communicate with people of all ages from around the world … thereby helping to expand social interaction and reduce social isolation.
Paving the way for a vibrant and harmonious future
To make this vision a reality, we need to acknowledge and respect each others’ differences. At Helte, we are convinced that a platform for learning about others and transcending differences in nationality, age, language, and culture will become a bridge to solving these problems. This is the starting point for a future where a vibrant, unified society is the norm.
Our next showcase company is an Israel-headquartered company that is perfecting … how artificial intelligence can help aging adults with social communications … and onward to monitoring and companionship.
And our fourth showcase company is US-based Toyota Research Institute, which is pioneering the development of in-home robotics that help make home environments more age-friendly through monitoring, communications … and importantly, with actual robotics assistance with daily living tasks, which ensures that aging adults can live independently for as long as practically possible.
TRI envisions a future where Toyota products, enable by TRI technology, dramatically improve quality of life for individuals and society.
To achieve its Vision, TRI’s Mission is to create new tools and capabilities focused on improving the human condition through research in energy & materials, robotics, machine learning, human-centered AI, and human interactive driving.