Human-centric design, also known as user-centered design or design thinking, is a design approach that focuses on creating products and services solely based on the needs and preferences of end users. Fundamentally, this approach places the consumer at the forefront of every decision even to the point of engaging in co-creation with research participants. This approach considers the perspective of the user throughout the design process, and uses this information to inform and guide the initial design and continual iteration of a product or service.

Human-centric design research often begins with comprehensive desk research, which includes cultural landscaping and trend-watching reports. These initial steps help in understanding the broader context and identifying key influences. As the idea develops, it becomes essential to incorporate a variety of both qualitative and quantitative methodologies. These may include: