User Experience Research
Focus Groups
Utilize focus groups for exploring new product or website design, ad messaging, positioning statements and category needs.
In-home User Tests
Ethnography is an immersive research process of interviewing and learning consumer behaviors and needs in the places they actually occur.
Usability Lab
Test and evaluate website designs, app functionality gaming products to digital cameras in different settings- in-situ or behind the mirror
In-depth Interviews
Viewed behind a mirror or in respondent’s homes – in-depth interviews explore highly sensitive topics or help isolate opinions and reactions.
Online Surveys
Carefully crafted online surveys provide key quantitative confirmation of qualitative findings. We handle everything from recruiting screeners to programming; fielding to analysis
Online Communities
We assemble online communities of qualified respondents and expand the volume of consumer feedback-gaining valuable input.
User Experience research is a conscious act of putting customer needs at the center of all business decisions. We’ve been perfecting our approach to user experience research in Japan and across the Asia-Pacific region for over three decades. There is both an art and a science to properly set up qualitative studies, incorporating both local and Western perspectives in a way that clarifies Japanese go-to-market strategies and business opportunities. We can uncover consumer pain points and areas for improvement to maximize your brand success.
Embracing customers and customer needs at the heart of your business clears the pathway to success
We’ve been perfecting our approach to qualitative and exploratory market research in Japan and across the Asia-Pacific region for over three decades. We delight in tailoring your qualitative work from both local and Western perspectives to facilitate your deepened understanding of customer needs and business opportunities in Japan.
Get up close and personal with your Japanese consumers
We employ a range of techniques to bring you closer to understanding how the Japanese customer acts, thinks and feels. Our user experience research tool box includes classic market research approaches (such as focus groups, in-depth interviews, usability testing and online surveys), as well as in-situ approaches (such as an experimental gaming lab for accurate product simulation, and in-home user tests). These qualitative research techniques are backed by a thorough and culturally sensitive analysis that, where appropriate, includes an understanding of semiotics and brand archetypes in Japan.
Our bilingual team has orchestrated countless focus groups, and interviews and hosted usability tests both in-person and online for product categories from gaming to motion pictures; website and app companies to theme parks.
Experienced and nuanced teamwork is key for qualitative research in Japan
Our versatile and experienced Japanese/English bilingual team includes moderators, project managers, data analysts, just to name a few. Together, we create a well-conceived plan to fit your insights needs and orchestrated all necessary aspects of user experience research with the end in mind. We know that quality insights drive winning brands to leap ahead of the competition. We know this market and provide key consultation to ensure the structure of the project will work in this language and culture.
Flexible, customized design to meet your specific market research objectives
Our consultants are highly experienced in designing and conducting both local and multi-country regional studies, and our project managers and analysts are bilingual and bicultural, allowing the best combination of reliable output and truly sensitive synthesis of findings.
Regionally in Asia, we design and manage all study aspects, partnering with long-trusted local moderators, and utilizing their inputs to deliver final study outcomes.
Case Studies
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.