Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Market understanding and concept research

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users. We tested a number of potential extensions and explored how these might be deployed in the market.

Our Work

  • Respondent diaries to record everyday behaviors, followed up with  in-depth interviews
  • Helping to explain the cultural context around deep-rooted beliefs
  • Deep understanding of where analogous “occasions” could inform the experience of the app

The Outcome

  • A clear focus on how the platform can evolve and grow with customer usage
  • A set on guardrails on how to execute next steps and, most importantly where concepts cannot align with the brand

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