Quantitative Research

Our 25 years + experience in Japan encompasses all the classic quantitative market research approaches, but we love a challenge as well and design and deliver “outside the box” methods and objectives. This ensures we always tailor the best approach to your business needs in Japan.

Whether your project is large, strategic and complex or smaller, tactical and focused, we work with you to design and execute the optimal tailored quantitative approach for your objectives. While some clients can benefit from an advanced quantitative modelling approach, others may need more nuanced contextual insights supported by both quantitative and qualitative components. With this in mind, we use a combination of experience, judgment, creativity and collaboration to put forward the optimal research design and analytical process.

Segmentation

Japan is sometimes viewed as being a homogeneous market, but it is far from the case. We help you define key customer segments for your offer.

Market Profiling (U&A)

Understand how your consumers think, behave and currently engage with your product or service (or your competitors’) in Japan to capitalize on your brand opportunities.

Customer Satisfaction

Customer centricity is about putting the customer at the heart of your business. Our tools take an effective read of your customer ‘pulse’, ensuring their needs are at the center of decision making.

Tracking

For over 15 years, CarterJMRN has been the trusted partner in continuously running some of the largest consumer tracking studies in Japan, 365 days a year.

Advertising Evaluation

We are highly experienced in creative testing and utilize the widely regarded global ad testing methodology Ameritest®. It is a true test of non-verbal responses and particularly effective in optimizing ads.

Customized Software & Systems

We help clients develop highly effective customized dashboard monitoring systems that streamline information and knowledge management within your business.

At Carter, we believe in delivering effective, tailored analysis and highly actionable outcomes and recommendations for your business- looking beyond the data to uncover truly actionable opportunities​​

At Carter, we believe in delivering effective, tailored analysis and highly actionable outcomes and recommendations for your business- looking beyond the data to uncover truly actionable opportunities.

We employ a range of quantitative market research techniques to bring you closer to your Japanese customer, and in quantitatively significant numbers, including online surveys, face-to-face, central location tests (CLTs), in-theatre film testing, and when appropriate, telephone interviews.

Our consumer approaches are used in the service of gaining actionable data you need in order to to make more effective business decisions, such as:

  • Market profiling/usage and attitude (U&A) studies
    How do consumers currently engage with my product/ service category and where are the gaps/ opportunities?
  • Market segmentation studies
    What are the different types of customers, what are their preferences and information channels, and what is their “stickiness” with my brand/product/service-
    who is my ideal target and how do I reach them?
  • Customer satisfaction and tracking studies
    How satisfied are my customers – right now, and as we move into the future- how can I increase customer “delight”?
  • Tracking studies
    Over time, what is happening with my brand awareness/ brand loyalty/ usage frequency/ etc.- and where are the emerging opportunities?
  • Advertising evaluation studies
    How can I optimize our creative execution so that it performs more effectively?
  • Targeted community panels
    How can I recruit and engage with my target community while keeping a pulse on emerging attitudes, beliefs and needs?

Get up close and personal with your Japanese consumers

We employ a range of techniques to bring you closer to your customer including classic market research approaches (such as focus groups and in-depth interviews), as well as in-situ approaches (such as experiential and ethnographic market research interviews, usability testing and accompanied shopping). These qualitative research techniques are backed by thorough and culturally sensitive analysis that, where appropriate, includes an understanding of semiotics and brand archetypes in Japan.

Seeking human expertise for your research? Look no further.

Our team provides quality research with the human touch needed to interpret meaning and direction.

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