Resources & Guides
Japan Values Segmentation
At The Carter Group, we’ve tracked consumer sentiment in Japan every year since 2017.
White Paper: The World's Real-Time Laboratory for Age-Tech
Japan, the third largest consumer market in the world also features the world’s highest aging population (30% aged 65+).
A Cross Cultural View of Expert UX Research in Japan
Unlock the secrets to engaging with Japanese consumers with The Carter Group’s 30+ years of cultural expertise!