Unmasking Japan Blog

Using UX Research to Unleash Japan’s Entrepreneurial Potential

Using UX Research to Unleash Japan’s Entrepreneurial Potential

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we have learned to appreciate the tremendous opportunity for entrepreneurial efforts in this country.

Why Localized Market Research Recruiting is Key in Japan

Why Localized Market Research Recruiting is Key in Japan

Are you planning to conduct market research in Japan? Don’t let the country’s demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is more diversity than meets the eye, and localizing your recruitment efforts is crucial for accurate results.

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