Unmasking Japan Blog
How to Add Strategy to Market Research in Japan
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or
Why Human Design Thinking Requires Cultural Context
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance,
4 Major Trends Shaping Japan
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Heads, Hands and Hearts for Age Tech
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate
Finding Japan’s Green Consumer
Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.
Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists
For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense
Introducing Japan’s Fearful Fringe
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for
Why Culture Eats Strategy for Breakfast
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of
Tik Tok Challenges Major Social Networks in Japan
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.