Unmasking Japan Blog

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.

Are you planning to conduct market research in Japan? Don’t let the country’s demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see

Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or