Unmasking Japan Blog
Why Localized Market Research Recruiting is Key in Japan
Are you planning to conduct market research in Japan? Don’t let the country’s demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is more diversity than meets the eye, and localizing your recruitment efforts is crucial for accurate results.
5 Ways Asynchronous Research Fits into UX Plans
Asynchronous research facilitates information sharing among participants outside the constraints of time and place.
Six Charts Revealing Unique Challenges of Women in the Japanese Workforce
We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway).
Why Your Onboarding Experience Needs Cross-Cultural Research
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.
How to Add Strategy to Market Research in Japan
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product.
Why Human Design Thinking Requires Cultural Context
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost.
4 Major Trends Shaping Japan
Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.
Why No Gaming UX Research Plan Should Miss Testing in Japan
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.
Heads, Hands and Hearts for Age Tech
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is slowly but steadily becoming a reality.
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.