Unmasking Japan
The blog of CarterJMRN
Welcome to the CarterJMRN blog, where we explore the world of the Japanese consumer. Our posts offer our insights based on decades of experience into prevailing trends and effective methodologies in Japanese market research. Here, you can join our discussions on how cultural nuances impact business strategies in Japan and beyond. Stay informed and ahead with our tailored analyses, carefully crafted to empower your market strategies in Japan.
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The market research journey often begins with In Depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique...
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Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer...
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed,...
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan....
While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected...
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than...
Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as...
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Market Research Methodology
Japan Mega Trends
Japan Market Entry
Carter Group Viewpoints
Japan Sentiment Tracker
Japan Values Segmentation
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