Tag marketing research Japan

Japan Market Entry, Market Research Methodology

Market research in Japan: the 5 most important things you need to know

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan.

Japan Market Entry

Christmas in Japan: Transforming Marketing Tales into True Tradition

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as Christian). But after WWII, the Christmas tradition came to represent a sparkly commercial version of American prosperity.

Carter Group Viewpoints

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese market.

Carter Group Viewpoints

Why Nike would find it hard to emulate the Kaepernick approach in Japan

You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign is the most culturally significant piece of U.S. advertising in many years.

Carter Group Viewpoints

New Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc.