Tag market research Japan

Carter Group Viewpoints, Market Research Methodology

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan.

Carter Group Viewpoints

In Japan, the Future Lies in the Experience Economy

Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you can spend.