For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we have learned to appreciate the tremendous opportunity for entrepreneurial efforts in this country.Read MoreUsing UX Research to Unleash Japan’s Entrepreneurial Potential
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention.Read MoreThe Power and Glory of Engaged Stakeholders in UX Research
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.Read MoreThe Art and Science of Better Qualitative Research Engagement with Japanese Participants
Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is more diversity than meets the eye, and localizing your recruitment efforts is crucial for accurate results.Read MoreWhy Localized Market Research Recruiting is Key in Japan
Asynchronous research facilitates information sharing among participants outside the constraints of time and place.Read More5 Ways Asynchronous Research Fits into UX Plans
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product.Read MoreHow to Add Strategy to Market Research in Japan
Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo titolo di leader nel consumo del lusso in Asia.Read MoreRitorno al Futuro per il Lusso in Giappone?
Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.Read MoreBack to the Future for Luxury in Japan?
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).Read MoreGetting Your Japan Market Research Right, First Time: Tips For Success
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup.Read MoreOlympics as a Catalyst for Japan’s Exploding Sports Market