Category Japan Market Entry

Carter Group Viewpoints, Japan Market Entry

Using UX Research to Unleash Japan’s Entrepreneurial Potential

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we have learned to appreciate the tremendous opportunity for entrepreneurial efforts in this country.

Market Research Methodology, Japan Market Entry

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention.

Japan Market Entry, Carter Group Viewpoints

The Art and Science of Better Qualitative Research Engagement with Japanese Participants

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.

Why localised recruitment plans are needed in Japan

Japan Market Entry

Why Localized Market Research Recruiting is Key in Japan

Are you planning to conduct market research in Japan? Don't let the country's demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is more diversity than meets the eye, and localizing your recruitment efforts is crucial for accurate results.

Market Research Methodology, Changing World of Work, Japan Market Entry

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Japan Market Entry

How to Add Strategy to Market Research in Japan

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product.

Carter Group Viewpoints, Japan Market Entry

Ritorno al Futuro per il Lusso in Giappone?

Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo titolo di leader nel consumo del lusso in Asia.

Carter Group Viewpoints, Japan Market Entry

Back to the Future for Luxury in Japan?

Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.

Carter Group Viewpoints, Japan Market Entry, Market Research Methodology

Getting Your Japan Market Research Right, First Time: Tips For Success

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Carter Group Viewpoints, Japan Market Entry

Olympics as a Catalyst for Japan’s Exploding Sports Market

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup.