Exploring Market Entry Opportunities for Air Purifiers
A leading Asian home appliance manufacturer was evaluating opportunities to expand its air purifier business in Japan. The study explored acceptance of existing and new designs, as well as the appeal of innovative concepts, to support future product development decisions.
Our Work
- Conducted CLTs following a pre task exercise to evaluate product concepts and designs
- Facilitated follow-up mini groups to explore consumer needs, perceptions, and improvement opportunities
The Outcome
- Quantitative results provided clear validation of concept and design appeal
- Mini groups uncovered deeper consumer insights behind participant evaluations
- While new designs were well received overall, several opportunities for localization to the Japanese market were identified
- The findings helped guide the refinement of final product concepts and design direction
– Client Voice