Category Carter Group Viewpoints

Carter Group Viewpoints, Japan Market Entry

Using UX Research to Unleash Japan’s Entrepreneurial Potential

For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we have learned to appreciate the tremendous opportunity for entrepreneurial efforts in this country.

What you Should know about Senior Insta Influencers in Japan

Ageing and Generations, Aging Technology, Carter Group Viewpoints

Senior Influencers: How to Reach the Aging Population

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.

Japan Market Entry, Carter Group Viewpoints

The Art and Science of Better Qualitative Research Engagement with Japanese Participants

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.

Carter Group Viewpoints, Women Power

Six Charts Revealing Unique Challenges of Women in the Japanese Workforce

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway).

Carter Group Viewpoints

Why Your Onboarding Experience Needs Cross-Cultural Research

Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.

Carter Group Viewpoints

Why Human Design Thinking Requires Cultural Context

Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost.

Carter Group Viewpoints

Why No Gaming UX Research Plan Should Miss Testing in Japan

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021.

Age-Tech Japan, Ageing and Generations, Carter Group Viewpoints

Heads, Hands and Hearts for Age Tech

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is slowly but steadily becoming a reality.

Japan Sentiment Tracker, Carter Group Viewpoints, Green Consumer, Japan Values Segmentation

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.

Japan Sentiment Tracker, Carter Group Viewpoints, Japan Values Segmentation

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security.