Tag market research

Market Research Methodology

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels and do it faster.

Carter Group Viewpoints

Why Your Onboarding Experience Needs Cross-Cultural Research

Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world.

Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.

Carter Group Viewpoints, Japan Market Entry, Market Research Methodology

Getting Your Japan Market Research Right, First Time: Tips For Success

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Carter Group Viewpoints, Market Research Methodology

Six Great Reasons Not to do Market Research (and why I don’t agree!)

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research.

Carter Group Viewpoints, Covid-19 Related Articles

Stop Consumer Distancing! Building Communities to Reconnect and Bridge Your Brand Through the Corona Crisis.

The affront to our human nature – called social distancing – that we are now being forced to endure will, in some cases, save our lives. However for brands in the current crisis, distancing yourself from your customers is not going to be good for their health.

Carter Group Viewpoints

The business of dying in Japan

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged societies in the world.

Carter Group Viewpoints, Japan Market Entry

Olympics as a Catalyst for Japan’s Exploding Sports Market

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup.

Carter Group Viewpoints, Japan Market Entry

Japan’s Top Ten Powerhouse Brands (and How They Got There)

Several lists reveal the dominance of Japanese car giant Toyota, which ranked tenth on Fortune’s 2019 Global 500 based on reach, economic wellbeing, and sheer brand clout. Fortune also named Toyota one of the world’s most admired brands at #30, and in January 2020 as the globe’s top automaker for the sixth year running.

Japan Market Entry, Market Research Methodology

Market research in Japan: the 5 most important things you need to know

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan.