Tag market research

The business of dying in Japan

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged societies in the world.
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Christmas in Japan: Transforming Marketing Tales into True Tradition

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as Christian). But after WWII, the Christmas tradition came to represent a sparkly commercial version of American prosperity.
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