Tag Marketing

Robots for nursing care were placed in the facility (Sendai City)

Age-Tech Japan

Age Tech Japan Newsletter: April 2022

When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new solutions (and making them stick!) is cooperation and collaboration between different players from both private and public sectors.

Carter Group Viewpoints, Japan Market Entry

Back to the Future for Luxury in Japan?

Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.

Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Mega Trends, Japan Sentiment Tracker, Women Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems to trail other countries by decades.

Carter Group Viewpoints, Japan Market Entry, Market Research Methodology

Getting Your Japan Market Research Right, First Time: Tips For Success

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Carter Group Viewpoints

The business of dying in Japan

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged societies in the world.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker

Will the Coronavirus change what Japanese consumers want?

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral epidemic that has arisen in China – the so called Wuhan Flu, Coronavirus and, now, Covid-19.

Carter Group Viewpoints, Japan Market Entry

Olympics as a Catalyst for Japan’s Exploding Sports Market

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup.

Japan Market Entry

Christmas in Japan: Transforming Marketing Tales into True Tradition

Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as Christian). But after WWII, the Christmas tradition came to represent a sparkly commercial version of American prosperity.

Women Power

The only figure you need to understand gender equality in Japan

If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is how many husbands here refer to their wives in public.

Carter Group Viewpoints

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese market.