Tag Japanese consumers

Japan Market Entry, Carter Group Viewpoints

The Art and Science of Better Qualitative Research Engagement with Japanese Participants

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker

Will the Coronavirus change what Japanese consumers want?

Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral epidemic that has arisen in China – the so called Wuhan Flu, Coronavirus and, now, Covid-19.

Carter Group Viewpoints

Intergenerational Conflicts and Cooperations – Japan Writes the Roadmap

As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.

Japan Market Entry

Slow Food’s Secured Market in Japan

The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so.

Japan Market Entry, Carter Group Viewpoints

What Companies Can Learn From Facebook’s Failure in Japan

While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.

Carter Group Viewpoints

Nomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital

In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to schools to clubs and beyond.

Carter Group Viewpoints

September Back-packs to School

While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest son will enter the local elementary school.

Carter Group Viewpoints

The Business of Omotenashi

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one.

Carter Group Viewpoints

New Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc.

Carter Group Viewpoints

Is Japan Back? Was It Ever Gone?

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.