by carterjmrn | May 26, 2023 | Carter Group Viewpoints, Japan Market Entry
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own. Especially in Japan, where gaining human-centered insights into behaviors and preferences can be...
by carterjmrn | Feb 18, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker
And how much should you be thinking of adjusting your Japan market strategy now? by Dominic Carter Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the...
by carterjmrn | Sep 20, 2019 | Carter Group Viewpoints
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer. We “Westerners” (i.e., North Americans and Europeans) have long held the belief that Japanese consumers are homogenous, that they are “followers,”...
by carterjmrn | Sep 13, 2019 | Japan Market Entry
The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so. So it is no surprise that the...
by carterjmrn | Aug 13, 2019 | Carter Group Viewpoints, Japan Market Entry
While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan. The Japanese prefer other social media platforms, mainly those, like LINE, that are home-made. Why is that? When foreign companies enter the Japanese...
by carterjmrn | Jul 23, 2019 | Carter Group Viewpoints
In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to schools to clubs and beyond. What’s known as nomikai culture—which literally means “meeting to drink”—is most...
by carterjmrn | Sep 27, 2018 | Carter Group Viewpoints
While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest son will enter the local elementary school. While there is pride as a father, there is also a sense of trepidation, as a number of decisions have to...
by carterjmrn | Mar 23, 2017 | Carter Group Viewpoints
Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one. It encompasses a large range of modern Japanese cultural outputs that have struck a...
by carterjmrn | Oct 16, 2015 | Carter Group Viewpoints
Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc. Back in March the stock was trading in the mid thirties, but had reached almost $170 by...
