Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.Read MoreThe Art and Science of Better Qualitative Research Engagement with Japanese Participants
Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral epidemic that has arisen in China – the so called Wuhan Flu, Coronavirus and, now, Covid-19.Read MoreWill the Coronavirus change what Japanese consumers want?
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer.Read MoreIntergenerational Conflicts and Cooperations – Japan Writes the Roadmap
The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so.Read MoreSlow Food’s Secured Market in Japan
While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan.Read MoreWhat Companies Can Learn From Facebook’s Failure in Japan
In Japan, a drink or three temporarily flattens hierarchies and loosens tongues and inhibitions in all sorts of social environments, from companies to schools to clubs and beyond.Read MoreNomikai Culture in Japan: The Liquid Approach to Building Bonds and Social Capital
Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc.Read MoreNew Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan