Tag Japanese culture

Carter Group Viewpoints, Japan Market Entry

Western Food and the Supersizing of Japan

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Carter Group Viewpoints

Marketing is Downstream from Culture?

The idea that changes in culture can predict consumer trends is one that has become increasingly recognised among marketing professionals in the last decade.

Ageing and Generations

Young and Careful: Japan’s Strangely Conservative Youth

For Gen Z in Japan, it seems to be all about having jobs, money and security for the future. Right now things are looking good for them under the LDP. Why would they want to rock the boat?

Carter Group Viewpoints

Karaoke -love it or hate it, it’s here to stay

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke .

Carter Group Viewpoints

Japan’s Biggest Pop Star is Not Even Human

She has over 170,000 uploaded YouTube videos, 1,000,000 created artworks and 100,000 original songs under her name, some of which have been top karaoke picks in Japan for several years in a row.

Carter Group Viewpoints

Why Japan’s Cuisine Will Capture You

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any self-respecting expat so, on visits back home, despairing friends and relatives will often ask what on earth I’m still doing here.

Carter Group Viewpoints

The Return of the Cool

On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there, “Japan? Oh that’s just a niche market, nobody’s that interested in it anymore”.

Carter Group Viewpoints

Japanese Culture Not Hard to Find, Even in Far-flung Texas

Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out across the buttes, with deer grazing nearby, hummingbirds thrumming their wings, and the occasional armadillo scurrying through the yard, it certainly feels a world apart.

Carter Group Viewpoints

Asakatsu

One of the first things that struck me when I came to Japan as a young manager was how difficult it was to get people to leave the office at anything like what seemed to me to be a normal time.

Uncategorized

On Top in Tokyo?

The arena is Tokyo, Japan, the style-savvy information capital of the world. In this media-driven society, the hot topic of the morning news can quickly become the hot gossip of the entire country.