Category Japan Mega Trends

What you Should know about Senior Insta Influencers in Japan

Ageing and Generations, Aging Technology, Carter Group Viewpoints

Senior Influencers: How to Reach the Aging Population

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.

Market Research Methodology, Changing World of Work, Japan Market Entry

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Carter Group Viewpoints, Women Power

Six Charts Revealing Unique Challenges of Women in the Japanese Workforce

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway).

Japan Mega Trends, Changing World of Work

4 Major Trends Shaping Japan

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Age-Tech Japan, Ageing and Generations, Carter Group Viewpoints

Heads, Hands and Hearts for Age Tech

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is slowly but steadily becoming a reality.

Japan Sentiment Tracker, Carter Group Viewpoints, Green Consumer, Japan Values Segmentation

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.

Japan Sentiment Tracker, Carter Group Viewpoints, Internationalization, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Japan Mega Trends, Japan Sentiment Tracker, Japan Values Segmentation

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.

Japan Sentiment Tracker, Japan Mega Trends

Tik Tok Challenges Major Social Networks in Japan

CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017.

Japan Sentiment Tracker, Carter Group Viewpoints, Changing World of Work, Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.