Japan Mega Trends

While print media is still popular among seniors, more and more seniors are using the internet, smartphones, and social media to stay connected and informed.

We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.