Category Market Research Methodology

Gaming trends in Japan December 2023

Decoding Japan’s Gaming Culture: Identity, Innovation, and Market Dynamics Pt. 1

Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world, marked by creators who generate an array of outputs from classic genres to innovative experiences, caters to the diverse pleasure-seeking and emotional needs of its audience.
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Three Market Research Applications Japan Clients are Using During Covid

Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back to their offices and, supported by the government’s ‘Go To’ travel campaign, domestic tourism is showing signs of life.
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