Category Market Research Methodology

Market Research Methodology

Market Research Analysts’ New Job: How AI is Changing the Role, Not Replacing It

In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels and do it faster.

Market Research Methodology, Japan Market Entry

The Power and Glory of Engaged Stakeholders in UX Research

It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention.

Market Research Methodology, Changing World of Work, Japan Market Entry

5 Ways Asynchronous Research Fits into UX Plans

Asynchronous research facilitates information sharing among participants outside the constraints of time and place.

Carter Group Viewpoints, Japan Market Entry, Market Research Methodology

Getting Your Japan Market Research Right, First Time: Tips For Success

Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research).

Market Research Methodology, Carter Group Viewpoints

Six Great Reasons Not to do Market Research (and why I don’t agree!)

Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research.

Japan Market Entry, Market Research Methodology

Market research in Japan: the 5 most important things you need to know

Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan.

Carter Group Viewpoints, Market Research Methodology

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan.

Japan Market Entry, Market Research Methodology

CarterJMRN Interviews: Timothy Connor, Synnovate Consulting

I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market.