Every brief that lands on a researcher's desk carries within it a methodological question, even when it isn't stated explicitly. The question is not simply “what do we need to…

In Japan, a clean home is rarely just a clean home. It is an expression of identity, a demonstration of care, and a deeply cultural act woven into the fabric…

Every international brand that enters Japan’s quick service restaurant (QSR) market arrives with assumptions. Some of those assumptions will be right. Most will require significant revision. And a handful of…

The Essential Role of Market Research in Planning a Japan Market Entry 2023 JMEC LectureSummary of lecture by Dominic Carter, CarterJMRNIntroduction In 2023, CarterJMRN CEO Dominic Carter delivered a lecture…

Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own.