Consumer Insights

Closeup of a Nintendo Switch controller in front of a monitor for use as the header of a blog about gaming platform sensitivities on carterjmrn.com
In the vibrant and ever-evolving world of gaming, Japan presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply...
Header image for the blog Japanese Gamer identity
Japan's gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is...
The Power and Glory of Engaged Stakeholders in UX Research
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating...
5 Ways Asynchronous Research Fits into UX Plans
Asynchronous research facilitates information sharing among participants outside the constraints of time and place.
How to Add Strategy to Market Research in Japan
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the...
Heads Hands and Hearts for Age Tech
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where...
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust...
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and...
In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating...
Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you...