by carterjmrn | Dec 1, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
Values are challenged by the complexity of modern life For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security....
by carterjmrn | Feb 25, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
In the world of Japanese market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions. You might often find the majority, or at least a plurality, of respondents in your survey bunching at the...