Tag Data Collection Tools

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.