by carterjmrn | Jun 6, 2023 | Japan Market Entry, Market Research Methodology
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention. But no man – or stakeholder – is an island. They cannot be...
by carterjmrn | Apr 4, 2023 | Carter Group Viewpoints
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world. It’s crucial to convert free users of software platforms or SaaS products to paying customers and, even more importantly, keep them on their...
by carterjmrn | Feb 15, 2023 | Carter Group Viewpoints
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost. Post-event analysis of the...
by carterjmrn | Dec 9, 2022 | Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation
Japanese are not as unengaged on the topic of sustainability as you might think Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic...
by carterjmrn | Dec 1, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
Values are challenged by the complexity of modern life For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security....
by carterjmrn | Nov 29, 2022 | Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation
Living in ‘fortress Japan’ Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being...