by carterjmrn | Jan 9, 2023 | Changing World of Work, Japan Mega Trends
The abdication of Japan’s Emperor Akihito in 2019, and the subsequent crowning of his son, Prince Naruhito, saw Japan usher in a new imperial era called Reiwa. There has been a great deal of debate over the true meaning of Reiwa to the Japanese people, but one thing...
by carterjmrn | Nov 29, 2022 | Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation
Living in ‘fortress Japan’ Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being...
by carterjmrn | Feb 28, 2020 | Carter Group Viewpoints
by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged...
by carterjmrn | Jul 2, 2012 | Carter Group Viewpoints
Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society. With the most accelerated aging trend in the entire world, Japan’s...
by carterjmrn | Mar 14, 2010 | Ageing and Generations
Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have changed, but society has. With Gen X’rs taking center stage slowly but surely, Japan’s largest demographic, senior citizens, is not taking...
