Tag Aging population

Changing World of Work, Japan Mega Trends

4 Major Trends Shaping Japan

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Carter Group Viewpoints

The business of dying in Japan

One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged societies in the world.

Carter Group Viewpoints

Seniors Serve Up Cornucopia of Opportunities

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

Ageing and Generations

Age: Just a Number?

Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have changed, but society has.