Welcome to
Unmasking Japan™
The case studies of CarterJMRN
Welcome to the CarterJMRN blog, where we explore the world of the Japanese consumer. Our posts offer our insights based on decades of experience into prevailing trends and effective methodologies in Japanese market research. Here, you can join our discussions on how cultural nuances impact business strategies in Japan and beyond. Stay informed and ahead with our tailored analyses, carefully crafted to empower your market strategies in Japan.
Featured Case Study
Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain insight into user...
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A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the process. Therefore, the...
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...
One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...
An international tobacco company is interested in understanding how to improve their heated tobacco device’s usage and flavor amongst tobacco users. By recruiting...
