Understand Needs and Habits of Translation Applications among Young Adults
An online translation application provider was seeking to identify the customers' translation journey and understand the pain points and favored features for future improvements
- 1-month online diary with 10 young adults who occasionally use translation tools
- 3 x 60 min online ID with people who participated in the online diary to understand the details from their online diary results
- Understood the strengths and weaknesses of the current services compared to competitor services
- Collected some useful examples of when the translation tool was not working well that informed the clients about how to tackle the current pain points in detail
"Excellent project management, recruitment, moderation and deliverables. It was a pleasure working with the team and we look forward to working with them again in the future."