Understand Needs and Habits of Translation Applications among Young Adults

An online translation application provider was seeking to identify the customers' translation journey and understand the pain points and favored features for future improvements

Our Work

  • 1-month online diary with 10 young adults who occasionally use translation tools
  • 3 x 60 min online ID with people who participated in the online diary to understand the details from their online diary results

The Outcome

  • Understood the strengths and weaknesses of the current services compared to competitor services
  • Collected some useful examples of when the translation tool was not working well that informed the clients about how to tackle the current pain points in detail

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