Understanding Grocery Shopping Experience among Older Adults
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Our client, who utilizes robot technologies to create products for indoor mobility, was seeking to identify and understand in-store shopping experiences, habits, and needs among older adults when grocery shopping to uncover future product opportunities.
Our Work
- Secondary research on key food retailers in Japan, as well as trends and cultural insights on grocery shopping
- 2x expert interviews with a specialist in in-store spatial design and a specialist in merchandizing and food procurement in Japanese grocery stores
- 10x shop-alongs and IDI with older adults, aged 65-76 living in the Greater Tokyo area
The Outcome
- Identify key differences in the design of grocery stores and cultural differences unique to Japan
- Uncovered challenges and needs among older adults during their grocery shopping experience
- Informed opportunities for assistive technology to optimize the in-store shopping experiences and support the independence of older adults
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“As always, your work is engaging, well organized, and easy to read. I'm looking forward to sharing this with my teams.”
– Client Voice
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.