Category Japan Values Segmentation

Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security.

Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Japan Mega Trends, Japan Sentiment Tracker, Japan Values Segmentation

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.

Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.