Finding Japan’s Green Consumer
Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.
Read More
Category Japan Values Segmentation
Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists
For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security.
Read More
Introducing Japan’s Fearful Fringe
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.
Read More
Why Culture Eats Strategy for Breakfast
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.
Read More
Young and Going Places – Meet Japan’s 20th Century Modernists
One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.
Read More
Meet Japan’s Silent Majority
In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.
Read More
