Category Green Consumer

Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation

Finding Japan’s Green Consumer

Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic terms.

Changing World of Work, Covid-19 Related Articles, Green Consumer, Japan Mega Trends, Japan Sentiment Tracker, Women Power

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development.

Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Mega Trends, Japan Sentiment Tracker, Women Power

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems to trail other countries by decades.

Carter Group Viewpoints, Green Consumer

Are the Japanese soft on Climate Change?

At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for people whose job is to encourage positive change, and it is with those important stakeholders in mind that we’re writing this article.

Carter Group Viewpoints, Green Consumer

Green Branding Has a Strong Future if Grown from Corporate Roots

While the green branding and sustainable product market in Japan may trail that of other developed countries, you can’t say that it hasn’t made a splash.

Finding Japan’s Green Consumer

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

Are the Japanese soft on Climate Change?

Green Branding Has a Strong Future if Grown from Corporate Roots

Consumers Seeking “Three S’s” as Sweltering Temperatures Set In