CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.Read MoreWorking from Home Trends in Japan – Are Women Missing Out to Men?
The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development.Read MoreJapan’s People Start to Engage with the Sustainable Development Goals (SDGs)
Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected role of social change-maker that I and other foreigners may have expected.Read MoreAre Japan’s Young About to Write Their Own Story?
Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back to their offices and, supported by the government’s ‘Go To’ travel campaign, domestic tourism is showing signs of life.Read MoreThree Market Research Applications Japan Clients are Using During Covid
With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis.Read MoreNew Online Youth Trends Unveiled with Covid-19
The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are seeing diminishing consumer expectations and purchasing behavior in categories like clothing and transportation.Read MoreA Surprising Covid-Related Consumer Trend will Create Marketing Opportunities in Japan
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a fact that things are very different than they were on January 1st 2020 when we rang in the new year with our usual optimism.Read MoreJapanese Consumer Expectations are Changing
Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or other related venues demonstrating how ingrained work habits are in Japanese daily life.Read MoreConsumer Sentiment in Japan – Nevada JAS Edition
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including their thoughts on the United States and major brand associations.Read MoreConsumer Sentiment in Japan – Dallas Fort-Worth JAS Edition