Category Covid-19 Related Articles

Changing World of Work, Covid-19 Related Articles, Japan Sentiment Tracker, Women Power

Working from Home Trends in Japan – Are Women Missing Out to Men?

CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey.

Changing World of Work, Covid-19 Related Articles, Green Consumer, Japan Mega Trends, Japan Sentiment Tracker, Women Power

Japan’s People Start to Engage with the Sustainable Development Goals (SDGs)

The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends

A Surprising Covid-Related Consumer Trend will Create Marketing Opportunities in Japan

The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are seeing diminishing consumer expectations and purchasing behavior in categories like clothing and transportation.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker

Japanese Consumer Expectations are Changing

It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a fact that things are very different than they were on January 1st 2020 when we rang in the new year with our usual optimism.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker

Consumer Sentiment in Japan – Nevada JAS Edition

Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or other related venues demonstrating how ingrained work habits are in Japanese daily life.

Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker

Consumer Sentiment in Japan – Dallas Fort-Worth JAS Edition

Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including their thoughts on the United States and major brand associations.