Category Covid-19 Related Articles

Are Japan’s Young About to Write Their Own Story?

Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected role of social change-maker that I and other foreigners may have expected.
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Three Market Research Applications Japan Clients are Using During Covid

Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back to their offices and, supported by the government’s ‘Go To’ travel campaign, domestic tourism is showing signs of life.
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A Surprising Covid-Related Consumer Trend will Create Marketing Opportunities in Japan

The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are seeing diminishing consumer expectations and purchasing behavior in categories like clothing and transportation.
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