Tag Japan Market

Changing World of Work, Japan Mega Trends

4 Major Trends Shaping Japan

Japan is meeting the era of Reiwa with unprecedented growth in the elder age brackets and declining numbers among the young.

Age-Tech Japan, Ageing and Generations, Carter Group Viewpoints

Heads, Hands and Hearts for Age Tech

Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is slowly but steadily becoming a reality.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Successfully Navigating the Middle Path: Meet Japan’s Balanced Traditionalists

For many, one of the toughest challenges in developing one’s values set is navigating through extremes. There is a temptation to assume simplistic (or unbalanced) worldviews that provide a sense of security.

Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Japan Mega Trends, Japan Sentiment Tracker, Japan Values Segmentation

Why Culture Eats Strategy for Breakfast

You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.

Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.

Carter Group Viewpoints, Japan Market Entry

Back to the Future for Luxury in Japan?

Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent years.

Age-Tech Japan

Age Tech Japan Newsletter: January 2022

Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently released book “The AgeTech Revolution”) and founder of The Gerontechnologist, about agetech in Japan.

Ageing and Generations, Aging Technology

Kobe City’s Age-Tech Eldercare Technology Implementation and Promotion Program Creates Win-Win for Both Society and International Age-Tech Companies

With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies.