by carterjmrn | Oct 11, 2022 | Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation
Competing definitions of progress in today’s Japan One definition of progress is that the Japanese market should move its society from one based on traditional values – highly protective of change and respectful of continuity and stability – to one of...
by carterjmrn | Feb 25, 2022 | Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation
In the world of Japanese market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions. You might often find the majority, or at least a plurality, of respondents in your survey bunching at the...
by carterjmrn | Feb 4, 2022 | Carter Group Viewpoints, Japan Market Entry
Japan retakes the luxury centre stage from China Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent...
by carterjmrn | Jan 1, 2022 | Age-Tech Japan
“Big in Japan – Perspective from 35 Years of Living in an Aging Country” Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently released book “The AgeTech...
by carterjmrn | Dec 9, 2021 | Ageing and Generations, Aging Technology
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies. And with the proportion of over 65s headed to around 40% by 2050, the addressable market is only set to expand. Recent surveys conducted by...
by carterjmrn | Dec 1, 2021 | Age-Tech Japan
KOBE CITY’S AGE-TECH ELDERCARE TECHNOLOGY IMPLEMENTATION AND PROMOTION PROGRAM CREATES WIN-WIN FOR BOTH SOCIETY AND INTERNATIONAL AGE-TECH COMPANIES Dominic Carter, CEO of The Carter Group / Japan Market Resource Network, shares the latest on a great opportunity...
by carterjmrn | Sep 28, 2021 | Ageing and Generations, Changing World of Work
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession,...
by carterjmrn | Sep 3, 2021 | Ageing and Generations
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest...
by carterjmrn | Sep 3, 2021 | Ageing and Generations, Changing World of Work
By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many words in Japanese, it is somewhat vague and legitimately translatable in a range of ways. Essentially...
