Tag Japanese market

Japan Market Entry

How to Add Strategy to Market Research in Japan

Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product.

Carter Group Viewpoints

Why Human Design Thinking Requires Cultural Context

Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost.

Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation

Introducing Japan’s Fearful Fringe

Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large.

Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation

Young and Going Places – Meet Japan’s 20th Century Modernists

One definition of progress is that Japan should move its society from one based on traditional values - highly protective of change and respectful of continuity and stability - to one of openness and free market competition.

Carter Group Viewpoints, Japan Sentiment Tracker, Japan Values Segmentation

Meet Japan’s Silent Majority

In the world of market research, it’s well known that Japanese people tend to shy away from the extreme points when answering rating scale questions.

Carter Group Viewpoints, Japan Market Entry

Western Food and the Supersizing of Japan

Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016.

Carter Group Viewpoints

Japan’s Emerging Wellness Market – Beauty First, Well-being Later?

According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion yen. But in Japan, this is one trend that was often thought to lag behind the West.

Carter Group Viewpoints

Let’s Play a Game: Just How International Is Japan, Anyway?

Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their insular mindset and embrace global norms and practices.

Japan Market Entry

Slow Food’s Secured Market in Japan

The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so.